17 MAY 2013 10:36 EVENTS & OFFERS0 COMMENTS AND 0 REACTIONS

And, the FiFi Award Winners 2013 go to…

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The girls from Beauty Club Towers looked ultra fabulous as they strutted out to this year’s FiFi Awards last night which was hosted at ta plush London location.

Known as the Oscars of the fragrance industry, the FiFi Awards honour some of the world’s most coveted fragrance brands in 15 categories.

The evening started with a Champagne Reception held in the King George III room with music from the modern-day crooner, Matthew vanKan, where guests mingled before being ushered to the Porter Tun room for a sumptuous Dinner. The room was splendidly decorated for this glamorous event.

TV news presenter, Natasha Kaplinsky compered the evening’s ceremony, the industry’s charity Look Good…Feel Better,and guests were entertained by girl group Stooshe, who sang a selection of their hit songs.

The welcoming presentation was given by The Fragrance Foundation UK’s Chairman, Peter Norman, who commented on what a great year The Fragrance Foundation have had.

Peter gave a special mention to Linda Key, The Fragrance Foundation’s Executive Director and The Fragrance Foundation Award’s Committee for their help and hard work in making this year’s Awards a great success.

For the last few years, the Fragrance Foundation has presented a special FiFi Award for a special contribution to the industry. This year’s award went to Liz Higgins who has organized The Jasmine Awards for the last 20 years.

There were 20 award categories and the evening culminated with the announcement that Dot by Marc Jacobs had been chosen as Best New Fragrance for Women and Spicebomb from Viktor & Rolf had won the Best New Male Fragrance category.

We’d like to congratulate all the winners at Debenhams who won a coveted crystal FiFi Award in some of the the other categories below…

Best New Male Print Advertisement
Jean Paul Gaultier

Best New Female Fragrance Commercial
La Petite Robe Noire – Guerlain

Best New Male Fragrance Commercial
Kokorico by Jean Paul Gaultier

Best New Female Fragrance Design & Packaging
Florabotanica Balenciaga

Best New Female Fragrance in Limited Distribution
Tom Ford Café Rose – Tom Ford

Best New Male Fragrance in Limited Distribution
Amazing Green Comme des Garcons

Perfume Extraordinaire
Tom Ford Noir Tom Ford

People Choice Award For Women
Dot Marc Jacobs

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