31 JAN 2012 12:28 BEAUTY NEWS0 COMMENTS AND 0 REACTIONS

bareMinerals causes a beauty buzz

bareminerals

Our favourite beauty brand bareMinerals launched it’s first ever ad campaign which has created a massive beauty buzz around the globe.

The campaign called ‘Be a Force of Beauty’ is like no other. bareMinerals dared to be different and chose to cast women based solely on their personality. The ‘blind casting’ process as it’s called started with the brand sending out hundreds of questionnaires to part-time models and actresses who were then invited back for an interview. The interview however wasn’t conducted face-to-face, it took place behind a wall which allowed for their inner personalities to be thrusted into the limelight.

Out of nearly 300 women, the judging panel narrowed down the entries to 26 women who were then invited back for another set of one-to-one blind interviews. Soon the five winners were announced Lauren, Andrea, Keri and Darlene. These real women were beautifully shot for the campaign by renowned photographer Rankin and the images captured everything – including their wrinkles. No retouching was done to the photos so that their natural beauty could be shown to the world and be an inspiration to us all.

We want you to show-off your inner beauty so pop into your local Debenhams store from 15 February and one of our bareMinerals make up experts will shade match you with their revolutionary bareMinerals original SP15 foundation. We’ll also give you a deluxe sample to take away.

Plus, look out for the two fabulous new products that coming out soon – the bareMinerals Active Cell Renewal Night Serum & Exfoliating Treatment Cleanser.

In the meantime shop online and get your bareMinerals fix today.
Watch videos on the ‘Be a Force of Beauty’ campaign

 

 

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  • http://twitter.com/skinbizshop Jane J

    Love natural beauty campaigns, let’s stop the madness.