28 JUL 2011 10:52 NEW LAUNCHES0 COMMENTS AND 0 REACTIONS

Coming Soon…

31_They're-real

One of my ultimate ‘can’t live withouts’ is a mascara and I’m always on the hunt for a mascara that gives a fake lash look.

My mascara wardrobe is brimming but there’s always room for another. That’s why I’m so excited about benefit’s new ‘They’re Real’ mascara which will be available in store and online from the end of August – so watch this space.

Why I love it:
The jet-black mascara lengthens, curls, volumizes, lifts & separates lashes for a fabulous false lash effect.

What else you need to know:

The exclusive brush is specially designed to maximize the performance of the long-wearing, glossy formula. Staggered bristles grab close to the root, boosting length & volume. The precision bristles on the custom-domed tip lift, define & curl even your tiniest lashes. The end result…luxurious, silky lashes that won’t smudge, clump or dry out.

How to apply:
Position wand horizontally & wiggle from side to side, base to tip, to achieve maximum volume, length & lift. Hold wand vertically & stroke upward to curl & separate. Layer generously as desired.

 

 

Available in store and online end of August.However, we have some great news for all you Beauty Addicts -if  you can’t wait to give this new mascara a whirl the put it to the test for 1 day only in selected Debenhams stores on Saturday 6 August. But hurry, stocks will be limited during this 1 day exclusive preview.
Participating stores: Debenhams Belfast, Debenhams Brighton, Debenhams Chelmsford, Debenhams Henry Street, Dublin, Debenhams Mahon Point, Cork and Debenhams Swansea.
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