15 MAY 2013 09:10 NEW LAUNCHES0 COMMENTS AND 0 REACTIONS

HOT NEW ARRIVAL: Baby Doll Mascara by YSL

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The wait is over, finally the much-anticipated, much-talked about YSL Baby Doll Mascara that claims to give you fuller, lusher lashes with just one sweep is now available online and in store.

Take a look at the video above featuring the stunning Cara Delevingne as the face of the new collection.

What it does
LLOYD SIMMONDS, Creative Director Make-Up Yves Saint Laurent Beauté sums it up perfectly:
‘It’s a mascara that curls and separates the lashes to give them ideal thickness without ever weighing them down. The mascara is perfectly distributed. One by one, each lash is curled. Incredible easy to apply, it’s the final touch for beautiful eyes.’

How it works
Mascara Volume Effet Faux Cils Baby Doll magnifies the eyes, thanks to the structure of its innovative, patented, multi-faceted elastomer brush alternating thick and spaced bristles, to coat and magnify the lashes, with finer, more closely spaced bristles to define even the shortest lashes, one by one, from roots to tips. Voluminous results that can be customized to suit each woman’s desire for a false eyelash effect without touch-ups or any false notes. Lengthening, controlling and adding volume is within every woman’s reach. The micro-faceted elastomer brush makes the eyes light up from within and naturally reach out toward their chosen prey. The definition is perfect, the effect is total.

The formula
The Baby Doll Mascara formula is inspired by a high-tech molecule called graphene, a carbon crystal isolated in 2004 by two scientists who won the Nobel Prize for Physics in 2010. A revolutionary molecule with extraordinary properties, ultra-thin, ultra-flexible and ultra-resistant, graphene captivates the whole scientific community. 2013: The Yves Saint Laurent Laboratories succeeded in developing a formula that can mimic the structure and unique properties of graphene by precisely combining 3 polymers, soft waxes and an agent that allows for maximum distribution of black pigments. For perfectly even colour. The ultra fine texture reproduces the flexibility and resistant properties of graphene. It makes it possible to lengthen and curl the lashes from roots to tips and ensure a 24-hour hold.

My Review
I’ve been lucky enough to try this wow mascara and believe me it is ‘incredible’. For me the shape of the brush is really important to the success of a mascara and I was impressed. Not too thick and not too small, the shape meant that each and every bristle was coated so that it would apply evenly, even on the tiniest of lashes. I love to create length and the blackest-of black, lightweight formula really defined the shape of my eyes and after applying just a couple of coats (by wiggling side to side and leaving to dry between coats) I got the false-lash effect I’ve been wanting. This is a must-try and I predict it will soon become an iconic ‘can’t live without’. 

Shop YSL’s Baby Doll Mascara now

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