7 SEP 2012 08:57 NEW LAUNCHES0 COMMENTS AND 0 REACTIONS

New Arrival: Illlamasqua GQ Collection

Illamasqua-genq-evelyn-logo

Cult beauty brand known for pushing the boundaries of make up with their liquid metal shadows, highly pigmented lipsticks and nail polish colours have wowed us even more with their new Generation Q collection.

Firstly, the campaign itself is truly incredible. The ad features women across all ages including Evelyn (featured above) in her 70′s who is seen wearing bold colour choices that is usually deemed ‘in-appriopriate’. I love this concept as it demonstrates how women can look and feel uber-glam well into their 40′s, 50′s and beyond – well done Illamasqua.

The collection is packed full of scrummy-yummy shades that are perfect for Autumn/Winter and the upcoming (dare I say it) party season.

Empower palette
Combines highly pigmented Powder Eye Shadows in Synth (iridescent pale pink glitter), Fervent (reddish brown with multi-tonal shimmer) and Blink (soft beige nude) with the illuminating reflections of Liquid Metal in Slick (charcoal grey metallic), to create a series of defining looks.

Complement Palette
Play the soft, metallic reflections of Powder Eye Shadow in Slink (soft champagne shimmer) and Liquid Metal in Focus (cool brown metallic), against the mysterious depths of Powder Eye Shadows in Forgiveness (rich chocolate plum) and Queen of the Night (blackened plum).

Powder Blush in Allure
lluminate, radiate, make your face come alive with the colour and drama of Illamasqua Powder Blusher. Colour-intense and highly pigmented, use it to shade, brighten, enhance and define the shape of your face. Be bold, be daring, be the centre of attention.

For me though the hero products is the Intense Sheet Lipgloss in Boost and the lipstick in Underworld (both in a hot purple/pink shade) and the nail polishes in Charisma (deep berry red) and Creator (a magical glittery black).  Watch the nail art tutorial below to create amazing ‘stand-out’ nails.


Shop the new collection

Related Posts Plugin for WordPress, Blogger...