2 SEP 2011 10:56 NEW LAUNCHES0 COMMENTS AND 0 REACTIONS

New mascara wonders

19_mascara-eye

New mascara wondersThe lash trend is going to be huge this season so get your beauty mitts on all the latest mascaras.

Spiky, spidery and chic clumps are the way forward and the look was seen on the catwalk shows of Gianfranco Ferrè, Versace and Lanvin. For best results apply a few coats so that every lash is fully loaded up.

Here’s a rundown of the latest mascaras and one’s to watch out for…

Benefit ‘They’re Real’ - The jet-black mascara lengthens, curls, volumizes, lifts & separates lashes for a fabulous false lash effect. The exclusive brush is specially designed to maximize the performance of the long-wearing, glossy formula. Staggered bristles grab close to the root, boosting length & volume. The precision bristles on the custom-domed tip lift, define & curl even your tiniest lashes. The end result…luxurious, silky lashes that won’t smudge, clump or dry out.

Diorshow Extase – Instant Oversize Volume Mascara
– Unveiling the ultimate lash plumping, lash volumising and lash enhancing mascara from Dior. The new DiorShow Extase Mascara plumps each lash inside and out with just a single stroke. The spherical-shaped Black Pearl Pigments creates a 3D volume effect and the exclusive Metamorphosis Powders expand in size by up to 50% after application whilst the SR38 Patented Ceramide reconstructs damaged lashes making them stronger and fuller. This is one recipe that has all the ingredients to lash perfect lashes.

Elizabeth Arden Ceramide Lash Extending Treatment Mascara Set - Infused with Ceramide Triple Complex and Keravis to help lengthen, define and revitalize lashes. Lashes are longer and fuller. Contains Elizabeth Arden’s exclusive Ceramide Triple Complex (Ceramides 1, 3 and 6) plus Vitamins A, C and E to help reinforce and restore lashes’ natural protective barrier whilst the Keravis ingredient strengthens and fortifies lashes.

Hypnose Doll Eyes – Enriched with nylon powders the unique ‘Fibre Shine’ formula helps to create a wide-eyed, baby doll look  whilst giving lashes a subtle sheen and a seductive volumised curve from root right through to tip. That’s not all, to increase the Hypnose Doll Eyes mascara performance, Lancôme has also invented a new wand for a high quality application.  The nylon conical shape separates, sculpts and lengthens all the lashes – even the tiniest ones.

MAC Opulash -  Long-wearing formula that thickens lashes from root to tip. Contains natural beeswax so lashes are kept in good condition.

Coming soon…

YSL Shocking- Yves Saint Laurent’s new Luxurious Mascara Shocking Volume for a False Lash Effect coats lashes instantly with outrageous volume for a scandalous, seductive look. The advanced formula and innovative brush help to maximise, volumise, lengthen and curl with just one sweep.

Illamasqua Masquara – Available in Raven, a stunning midnight black, it offers a formula that lengthens, defines, dramatises and ensures lashes last the whole night through.  Think  wonderbra-effect for the eyes.

Shop all mascaras

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