A drop of vanilla, a drop of goodwill
BY SARAH, BEAUTY EDITOR ON 3 FEB 2010 10:17 BEAUTY & FRAGRANCECOMMENTS
The new pureDKNY fragrance launching 3 February 2010 is a fragrance that leaves the hustle and bustle of New York behind in favour of a simpler way of life.
The most remarkable bit? The scent uses vanilla, which has been ethically sourced from female vanilla bean farmers in Uganda. For the launch DKNY is partnering with the humanitarian organisation CARE to create Village Savings and Loan Associations that allow women to save money and take out loans to fund health care, education or business ventures.
It’s refreshing to know that with each spray of this beautiful new fragrance you can help to make a small difference.
pureDKNY is available in 30ml (£32), 50ml (£44) and 100ml (£60) sprays. Available nationwide from February 3.
Want to try one before anyone else? Follow us on twitter for your chance to win this stunning new scent.