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A guy’s guide to buying Valentine’s lingerie


Lingerie guide for men

We recently researched shoppers’ heartbeats as they browsed the store and it turns out that men get most flustered in the lingerie department. Some men have lingerie buying down to an art, but most others aren’t sure where to start.

We’ve put together our top tips for getting her a gift she’ll love to help you breeze through your gift-buying experience.

Top tips…

1) There’s nothing worse than receiving lingerie that is too big or too small so check in her underwear drawer to see what size she is.

2) Take the time to really understand her preferred style. Does she like playful flirty prints, glamorous lace or solution lingerie to go with her every day style?

3) Think about her colour preferences. Black and white are favourite choices but if you want to surprise her with something colourful check to see what colour outfits she wears. This will give you an indication of what she feels most comfortable in.

4) Once you’ve chosen a colour you can experiment with different fabrics. Try silks and satins for something extra special.

Which styles make good gifts?

If it were me, I’d love a balcony bra most as they often have pretty detailing like lace or beading. Plunge bras are great for boosting the cleavage and basques are an extra-special treat.

Gorgeous gifts

To make buying lingerie even easier you can treat her to ‘Lingerie in a Box’ that includes:

  • £50+ giftcard for her redeem on Debenhams extensive range of exclusive Designer and famous brand intimate lingerie.
  • Free Bra Fit consultation with one of our trained advisers who’ll assist with fit, sizing and styles to ensure her comfort.
  • Available in UK stores or online – £50 minimum giftcard value.

And what about knickers?

Matching sets always make the best gifts, but sometimes you’ve got the option of several types of bottoms to go with each bra or basque. Here are some popular choices.

Knicker styles

View full lingerie buying guide

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  • Lingerie

    Very useful article! I will forward it to my friend because he feels frustrated each time buying something for his girlfriend. I bet he will print it out and take with him while shopping next time. Thank you.