Britney Spears introduces her newest limited edition Fantasy perfume: In Bloom.

Capturing pure enchantment and Britney’s love of beautiful, fresh florals, it’s a feminine and vibrant scent. The bouquet of fragrance notes has a base of sandalwood and amber combined with jasmine and juicy mandarin. Packaged in a romantic pink bottle with cherry blossom design, the bottle is as magical as the scent. Here’s what she had to say about her latest fragrance…

What is your inspiration for fantasy BRITNEY SPEARS™ IN BLOOM?
I love flowers, and fantasy IN BLOOM gives me that fresh, invigorating feeling of smelling a gorgeous bouquet. It’s feels like a daydream in a bottle – a garden paradise where the warm sun is on your skin and blooming flowers are all around.

How is fantasy BRITNEY SPEARS™ IN BLOOM different from your other fantasy fragrances?
While fantasy IN BLOOM features some of the classic elements of my fantasy fragrances like the iconic bottle shape and fruity notes, this time I focused on incorporating a beautiful bouquet of floral scents. It smells just like my dream garden.

When do you wear fantasy BRITNEY SPEARS™ IN BLOOM?
Fantasy IN BLOOM is a perfect fragrance for day or night – the floral notes make the scent soft and fresh, but there’s a creamy, rich quality too that makes it very sensual.

Tell us about the bottle design. How is it reflective of the scent?
The bottle design is so pretty and channels the scent in an amazing way – it’s pink, which is not only my favorite color, but also soft and pretty, just like the fragrance. I also wanted to incorporate the white cherry blossoms design because it is one of the prominent notes in the fragrance.

What do you think your fans will love most about fantasy BRITNEY SPEARS™ IN BLOOM?
My fans are amazing! They’re truly the best and so supportive, and with each fragrance I try to give them something new and exciting. I hope that with fantasy IN BLOOM, they feel the same sense of happiness I get when I smell it – I want it to transport them to a gorgeous garden full of beautiful blooms.

Britney Spears Fantasy In Bloom will be available 1st March.