A brand new concept is landing at Debenhams in Stevenage on the 21st May! Forgetting the branded cosmetic counters of the past and moving into the future, Stevenage is the first Debenhams to house the #BeautyHub.

So, what exactly is the Debenhams #BeautyHub?

#BeautyHub is a multi-brand playground for customers to discover and find exactly what they are looking for, all in one place. Instead of branded beauty counters where you can only browse and buy products from one brand at a time, we are beginning to bring brands together so you can shop exactly what you’re searching for from a wider scope of products.

The #BeautyHub will also be equip with unbiased beauty professionals on hand to help you find exactly what will work best for you. There are areas within the Hub to test, play and learn about the beauty products before you buy, making for a brand new relaxing, fun and practical way to shop.

With the introduction of the #BeautyHub, Stevenage will also be getting exciting new brands to the store! The new brands that are now available at Stevenage are…

  • Aramis & Designer Fragrances
  • Aveda
  • Bobbi Brown
  • Bumble and bumble
  • Darphin

  • GLAMGLOW
  • MAC
  • Origins
  • Tom Ford Beauty (Signature Collection)

To celebrate the launch of the #BeautyHub, Stevenage are having an exciting launch event is Friday 25th May, 4.30pm-6.30pm.

The event will offer free express beauty services, including makeup and skincare consultations from our team of beauty ambassadors along with complimentary prosecco and cupcakes.

Estée Lauder MUA Emma Tillman will also be taking over the Debenhams Instagram, like from the event and will be on hand to answer any of your burning beauty questions.

The first 100 customers will also receive a goodie bag worth over £250!

The #BeautyHub concept will be rolling out to even more Debenhams stores in the future, with updates posted on this article!