Today, more brands than ever are creating cruelty free and vegan beauty. Whether brands are proudly wearing the Leaping Bunny logo on their products to indicate that they are cruelty free, or are completely vegan – cosmetic companies are becoming more aware and active in making makeup more ethical.

What’s the difference between Cruelty Free and Vegan?

For a product to be vegan, it must not contain any animal products or by-products or be tested on animals. Cruelty free means that the ingredients and final product were not tested on animals.

Read on to see the list of cruelty free and vegan brands available at Debenhams

Kat Von D

Kat Von D are a strictly cruelty free brand, with many of their makeup collections also being vegan. As stated on the Kat Von D Beauty website, the following collections and shades are vegan.

These Collections are Vegan! 

These Shades are Vegan!

Murad

Murad never test on animals or use ingredients that have been tested on animals, and only test on humans. As stated on their website, some of their products do contain animal by-products.

NYX Professional Makeup

NYX Professional Makeup are committed to not testing on animals and are acknowledged by PETA as a cruelty free brand.

Urban Decay

Urban Decay offer a wonderfully wide range of completely vegan and cruelty free products from their brand. As stated on the Urban Decay website, these are the products which are both vegan and cruelty free.

bareMinerals

Every single item by BareMinerals is completely cruelty free and they have stated that they do not work with any manufacturers that do animal testing. The bareMinerals natural haired brushes are made from Goat and Pony hair, although they say that no animals are harmed in the making of their brushes. In addition to their natural hair brushes, bareMinerals also have a lovely range of synthetic brushes.

Illamasqua

Many of Illamasqua’s beautiful products are both vegan and cruelty free. From their signature Skin Base foundation to their famous Eyebrow cake, read the complete list of their vegan makeup products below, as stated on their website.

Marc Jacobs Beauty

Marc Jacobs do not test on animals and will not sell in countries where it is required to test on animals. That being said, they do not call themselves a vegan brand as a small amount of their products contain ingredients such as beeswax.

Too Faced

All products by Too Faced are proudly 100% cruelty free. Their brushes are even made from soft teddy-bear hair rather than animal hair! A generous amount of their products are also vegan! As stated on their website, see their list of Vegan products here.

Buxom

Similarly to bareMinerals, every product by Buxom is completely cruelty free and they have stated that they do not work with any manufacturers that do animal testing. The Buxom natural haired brushes are made from Goat and Pony hair, although they say that no animals are harmed in the making of their brushes. In addition to their natural hair brushes, Buxom also have a lovely range of synthetic brushes.

Korres

Korres are absolutely against animal testing and will not test any ingredients or products on animals. In fact, their website says that all of their tests are performed using synthetic skin cells or human volunteers under the surveillance of a dermatologist! They also state that they will not hire outside companies that test of animals or sell in countries that require animal testing.

ELEMIS

A number of Elemis products are vegan, being completely free of animal product and plant based. As shown on their website, see their skincare products which are vegan below.

Laura Geller

As stated on their website, Laura Geller do not and will not test on animals making all their products cruelty free. But, some of their products do contain animal product, making them not vegan.

Aveda

Aveda has been a cruelty free brand since their founding in 1978 and while their products are not certified vegan, the overwhelming majority of Aveda products contain no animal-derived ingredients. A very small number of products may include ingredients such as beeswax, honey, or whey-based protein.

Posted updated May 2018!