Emporio Armani introduces two new contemporary fragrances; Because it’s You for Women and Stronger with You for Men. A pair of fragrances equal in strength, the campaign celebrates a modern love. 

To celebrate the launch, we caught up with our favourite couple Oliver Proudlock and Emma Louise Connolly…

Proudlock says…

What are your first scent memories?
I always remember my first scent, which was Armani Aqua di Gio. It takes me back to my teens.

How important is a fragrance in your every day routine?
It is very important. I find it not only makes you smell good, but gives you confidence.

Do you have a signature scent or do you have a fragrance wardrobe?
I would say i have more of a fragrance draw than a wardrobe. I like to mix it up depending on my mood, and my environment.

How do you feel about the Together Stronger campaign?
Armani is a brand i have loved since i was a kid, it was the first scent i ever owned. I love the creative behind this new scent, and i feel strongly connected to it as i honestly believe I am stronger with Emma-Lou.

What do you like about the new ‘Because it’s You & Stronger with You’ fragrances?
I love fragrances that stand out but aren’t to overpowering, and for me these fragrances embody exactly this. They are fresh and intriguing.

A fragrance can capture a personality, what side of your personality does this new fragrance capture?
I would say that it captures my romantic and daring side.

What are your favourite notes from the fragrance?
I love the smoky and slightly sweet end notes.

Do you have any insider tips on choosing a fragrance as a gift?
This is hard as a scent is very personal, so unless you know that person really well i would always say get some inside information.

Emma says…

What are your first scent memories?
My first ever perfume was Paco Robanne Ultra Violet. Every time I smell it now it takes me back to the High School corridors!!

How important is a fragrance in your every day routine?
Fragrance is hugely important. I think not only does it reflect your mood, but it makes me feel like my outfit is complete! Some days when I wear a dress I like to wear a floral scent, and others when I wear leather trousers and chunky jewellery I prefer to wear something more musky and strong.

Do you have a signature scent or do you have a fragrance wardrobe?
I have about 3 fragrance wardrobes! I am a little obsessed with scents. I still have perfumes that I wore on a specific day years ago and the smell takes me back to the memory. I like that my fragrance wardrobe is also a memory box!

How do you feel about the Together Stronger campaign?
We had such an amazing time with the team in Milano and back in the UK too. I love seeing how it is advertised indifferently to men and women . The ad campaign was one of the most cinematic and emotional campaigns I’ve ever seen. It gave me goosebumps. Oh, and the men’s scent is so dreamy too.

What do you like about the new ‘Because it’s You’ fragrances?
I love them both. The women’s is light and floral and perfect for summer. It’s a really happy yet elegant smell. It now reminds me of a magical trip to Milan with Ollie. The men’s is really spicy and develops as it sits on the skin. I love the slight peppercorn notes within it.

A fragrance can capture a personality, what side of your personality does this new fragrance capture?
It definitely captures my playful side. It’s feminine and passionate but still light and everyday. I love it.

What are your favourite notes from the fragrance?
I love neroli and I guess that would be my favourite. There’s also something slightly fruity (that I can’t put my finger on!) but it’s delicious!

Do you have any insider tips on choosing a fragrance as a gift?
I think choosing something not too ‘out there’ is always a good idea. But that being said you also don’t want to give boring, fragrance that everybody wears. I would choose something similar to the Because it’s You and Stronger with You fragrances as they are both firstly, genuinely great scents, but also while being suited to most people they are memorable. The women’s being light, fresh and sophisticated while the men’s spicy, sexy and confident.

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