Kat Von D Beauty’s most hotly anticipated launch of the year is finally here. To celebrate, we caught up with Kat to find out about her inspiration behind the scents, the fragrance notes and her Saint and Sinner behaviour.

Plus, check out behind the scenes videos featuring the Artistry Collective and Kat Von D herself…

What do you think it is about the Saint + Sinner scents that have resonated so much with KVD Beauty fans?

Kat Von D: Well, I think that’s what’s so powerful about fragrance in general. Certain scents can evoke so much feeling, nostalgia, and trigger beautiful memories.

Q: Note-wise, are there any differences from the originals?

KVD: It was crucial to keep the fragrances themselves exactly the same. People can totally tell if you adjust notes even slightly, and I know how important it is to be able to wear the exact fragrance you’re attached to. So for me, it was all about reinventing the bottle. I’ve grown so much in the last 10 years — emotionally, spiritually, and artistically — and I wanted that to show in the new design.

Q: What inspired it?

KVD: I wanted to create a special piece of treasure this time around. I wanted the bottle to feel good in your hands and look truly special on your vanity. So the overall shape was inspired by the shape of a human heart, and the filigree cage the glass sits in was inspired by some of my favorite styles of architecture and framework from the Baroque era.

Q: Does your mood dictate which scent you wear?

KVD: Personally, I like to start my day off as a Saint and graduate to my Sinner self!

Q: What kind of makeup look would you pair with the Sinner scent?

KVD: When I think of how I would do my own makeup if I was trying to achieve a sinner look, this might be surprising, but I would keep a really clean, sleek cat eye, just really sharp and dramatic, with a bold red lip.

Q: What about with Saint?

KVD: When it comes to Saint, I would keep with more a smoky, diffused dark eye, with a nude lip . . . because I think both looks in themselves have a duality to them. Most people would be like, “Sinner would be like goth, just black and black lipstick.” It’s like, no, I think that there’s a saintliness to the sinner and vice versa.

Q: In your own personal beauty routine, do you have a habit that you might consider sinful?

KVD: Yes! OK, I don’t feel I’m a diva in any way, but, like, I just can’t bring myself to reuse eyelashes. I think it’s gross. And so I only use them one time. Is that bad? [laughs] I feel like it’s bad!

Q: So sinful! What about a habit that you would consider saintlike?

KVD: Well, I’m a stickler about never going to bed with makeup on. Like, all I can hear is my pores screaming, “Nooooooo!” So I’m a saint when it comes to cleansing.

Kat Von D Saint + Sinner: Photoshoot Behind the Scenes

Sinner Look with @justcallmetara

Saint Look with @iamleah