We speak to American actor Chris Evans, the smouldering star of the seductive Gucci Guilty campaign, about suits, scents and working with the iconic Italian brand. 

Dapper actor Chris Evans (Captain America, Scott Pilgrim vs the World) was handpicked by Gucci’s creative director Frida Giannini to star in the campaign that would launch Guilty – its most provocative scent to date.

The Italian luxury label’s fragrances are always surrounded by an aura of intrigue; a compelling story that reflects the heart of human desires, and Guilty is no exception.  Featuring a sexy shoot and an even sexier mini-film directed by mastermind Frank Miller (Sin City), a leather-clad Evan Rachel Wood and a hunky (there really is no other word for it) Evans depict a story of lust and seduction in a dark, thrilling Gucci Guilty world. (Read: a fleeting but intense rendezvous in the backseat of a speeding white vintage Jaguar on a stormy night.)

And the scents? Just as gripping and magnetic as you’d expect. The men’s scent has notes of zesty lemon, cool lavender, and spicy pink pepper with a woody base, while the women’s is a potent oriental floral with the added notes of heady lilac and violet.

Here’s what Chris had to say about working with Gucci, his grooming tips and relationship with fragrance:

How did you feel when you were approached to work with Gucci?
Thrilled – getting an ad campaign is always great for an actor, but having a campaign with a brand that has the history, class, style and caché that Gucci has, has been an honour.

Would you say your style has changed while working with Gucci?
Gucci really knows how to dress you! From day-to-day I’m a t-shirt-and-jeans kind of guy, but it is fun to dress up – and my suits have definitely improved since working with Gucci.

Do you tend to stick to one signature fragrance, or do you have a ‘fragrance wardrobe’?
I believe in picking one. It’s nice to have the one scent that people always associate with you. It’s the same with women – it’s good to have one smell that instantly reminds you of that person.

Gucci Guilty

What’s your relationship with fragrance, do you have any fun high school anecdotes?
I’ve always worn cologne, it’s important to smell good. I like women who smell good and assume it’s the same for them. Of course when you’re younger, there is the tendency to put on too much and people can smell you walking down the hall, but that changes.

How would you best describe Gucci Guilty fragrances?
It’s provocative, intense, daring, risky – much like the style of the campaign that was shot by Frank Miller.

Can you share any insider grooming tips – what’s your go-to product before you leave the house?
It’s a hair product called Tancho Stick. The longer my hair gets, the more I need it.

We love how Chris fuses a more laid-back American approach with a clear, blossoming appreciation for heritage and luxury details. It’s no wonder he caught Gucci’s eye.

M_Group small

Watch the Frank Miller’s video with Chris Evans and Evan Rachel Wood: