Meet Arizona, the first perfume by Proenza Schouler and the new scent set to inspire and celebrate femininity. Reconnection, freedom and discovery are three words which encapsulate the emotion embedded in Arizona and to mark the launch of this innovate fragrance, we have created a guide to embarking on a complete spring beauty cleanse.

DETOX

Start by decluttering your mind by firstly decluttering your space. Dust off and donate unused belongings, file paperwork and organise your phone apps. Streamlining a jumbled environment will encourage clearer thinking, more efficient living and less wasted space.

If your mind still feels frazzled and in need of relaxation, try a digital detox. If you’re sweating at the thought of going longer than a few hours between scrolls of Instagram, don’t panic, there’s no need to completely cut your phone out of your life. Simply start by trying to not use electronics in the hour leading up to going to bed, and then at least an hour after waking up. This routine can help clarify your mind at the start and end of the day, and can also help with having a better quality of sleep.

NOURISH

Physical and mental self care go hand in hand. Rid your body of environmental pollution and grime by cleansing it with the Proenza Schouler Arizona Shower Oil. Wash away your worries and relax with the pure, fresh scent of Arizona as you shower. For the next step of your pamper routine, apply the Arizona Body Lotion to rehydrate and nourish dry skin. Don’t forget your elbows, knees and decolletage for head to toe comfort! Finish your hair by taming flyaways and delivering it a dose of moisture with the Arizona Dry Body and Hair Oil. A little of this gorgeously scented oil goes a long way, so you’ll only need a small amount to notice a big difference.

REFRESH

Compliment your revived mental and physical self with a fresh, signature scent. Enter, Arizona. Two accords sit at the heart of the fragrance, the first is an innovative white cactus flower accord, combined with jasmine and orange flower to recreate the desert sun. The second is a creamy orris accord which brings a powdery and comforting sensuality. With musk and cashmeran woods, it drapes the skin in the velvety feel of cashmere.

One spritz is all you’ll need to wrap yourself in an aroma of radiant beauty, mystery and connection to yourself. It’s the ultimate finishing touch to the spring cleanse.

Shop the Arizona Collection…