All hail Urban Decay and their iconic eyeshadow palettes. They gave us Naked, Heat and now the Urban Decay Born To Run eyeshadow palette is the next name that is about to make its mark on the world of beauty. Forget stashing your suitcase with multiple palettes, Born To Run is the perfect travel companion. With 21 exquisite shades, the Born To Run palette holds an endless variety of eye makeup that will suit you whether it’s day, night or if you’re dressing up or dressing down.

As you cast your eyes across Born To Run the first thing we are drawn to is the sheer spectrum of colours available! You have your staple neutrals, warm tones, berry shades, jewel tones and cool blues all in one place. The volume of choice in colour is massively impressive and has us looking forward to playing with this palette week after week – we predict that we will not be getting bored any time soon!

The shade breakdown:

BREAKAWAY (warm ivory shimmer)
STRANDED (pale rose gold with tonal micro-shimmer)
BLAZE (light metallic peach with pink shift)
WEEKENDER (light neutral beige matte)
STILL SHOT (bright peach)
RIFF (brown-nude matte with floating micro-sparkle)
GOOD AS GONE (deep brown with iridescent micro-shimmer)
HELL RIDE (deep fuchsia matte)
BAJA (burnt orange matte)
ACCELERATE (reddish copper metallic)
GUILT TRIP (smoky purple shimmer)
IGNITE (rose gold metallic)
SMOG (deep coppery bronze shimmer)
WANDERLUST (forest green with gold micro-shimmer)
WILDHEART (bright fuchsia)
PUNK (red-brown matte)
DOUBLE LIFE (metallic rust)
JET (black with deep shimmering purple shift)
DRIFT (charcoal satin with tonal micro-sparkle)
RADIO (deep emerald satin)
BIG SKY (frosted green shimmer with iridescent micro-sparkle)

In true Urban Decay fashion, the formula of these shadows are buttery, highly pigmented and easy to blend. They layer and blend beautifully, giving you the power to build your dream makeup look with minimal effort but maximum impact. The matte shadows are highly pigmented and have an amazing colour payoff after just one swipe, while the metallic shades give a gorgeous, glimmering textured look. To dial up the dazzle even further, you can spritz your makeup brush with a little Urban Decay All Nighter Setting Spray then apply the eyeshadow – you’ll notice it pop instantly.

Buy the Urban Decay Born To Run Palette now

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