We are giving you the exclusive chance to get your hands on the Urban Decay Naked Smoky palette – ahead of the nationwide launch on August 6th!

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The catch? You have to find it!

Every day at midday from 30 Thursday until 5 August 2015 we will post a clue and picture on the @debenhamsbeautyclub Instagram page of a different iconic location in 7 cities in the UK and Ireland. A different city each day.

The FIRST person to go to the EXACT location and find our Urban Decay representative wins the Naked Smoky palette. The hunt starts on Thursday with LONDON.

Get ready and good luck!

Don’t forget to use #NAKEDSMOKY.

How to Enter
At the start of each Daily Entry Period, @Debenhams will post a new photo on its Instagram page at 12p.m. The photo will contain a picture of Naked Smoky Palette in front of a key location in the following cities London, Birmingham, Manchester, Glasgow, Cardiff, Dublin and Liverpool. The first individual who goes to the location, finds the Urban Decay Representative and refers to this competition to one of the officials present will be the potential winner of a Naked Smoky Palette.

Terms & Conditions
1. Urban Decay Naked Smoky Instagram Hunt (the “Promotion”) is open only to legal residents of the UK and ROI who are at least eighteen (18) years old at the time of entry. Employees of L’Oréal UK, Inc., and Debenhams UK, Inc. and their parent and affiliate companies as well as the immediate family (spouse, parents, siblings and children) and household members of each such employee are not eligible. Participation constitutes entrant’s full and unconditional agreement to these Official Rules and Sponsor’s decisions, which are final and binding in all matters related to the Promotion. Winning a prize is contingent upon fulfilling all requirements set forth herein.

2.  No responsibility is accepted for any entries that are incomplete, lost or delayed or are unable to be handed in because of any technical or other reason.

3. At the start of each Daily Entry Period, @Debenhams will post a new photo on its Instagram page at 12:00 p.m. PT. The photo will contain a picture of Naked Smoky Palette in front of a key location in the following cities London, Birmingham, Manchester, Glasgow, Cardiff, Dublin and Liverpool. The first individual who goes to the location, finds the UD Representative and refers to this competition to one of the officials present will be the potential winner of a Naked Smoky Palette.

4. Sponsor in its sole discretion, will determine the winner during the Daily Entry Period. Sponsor’s decisions as to the administration and operation of the Promotion and the selection of the potential winners are final and binding in all matters related to the Promotion.

The winner will be notified directly. Each potential winner will be required to provide Sponsor with his/her name, valid mailing address and birthdate to confirm eligibility. Each winner will accept to be featured on Debenhams and Urban Decay UK social channels to notify the winner. Receiving a prize is contingent upon compliance with these Official Rules.

5. By entering their details, entrants will be deemed to have accepted and agreed to be bound by these conditions.

6. Winners will receive 1 Urban Decay Naked Smoky Palette (worth approc £38). Winner will be announced each day.

7. Winners will be asked to Direct Message their address from the Debenhams Beauty Club Instagram handle for despatch purposes only and will not be kept for any further marketing purposes.

8. All prizes are non-transferable. No cash alternative is available for any prize.

12. A list of the winner’s names can be obtained by sending an SAE to; Urban Decay Smokey Instagram Hunt competition, Debenhams Beauty Club, Debenhams, 10 BROCK STREET, REGENT’S PLACE, LONDON, NW1 3FG.

13. Winner’s details will be shared for dispatch purposes only and will not be kept for any further marketing purposes.

14. Personal data will be collected and processed in accordance with the Debenhams privacy policy which located on debenhams.com and debenhams.ie. Debenhams Retail PLC. Registered in England, No. 83395. Registered Office: 10 BROCK STREET, REGENT’S PLACE, LONDON, NW1 3FG Debenhams Retail (Ireland) Limited, trading as Debenhams. Registered in Ireland, Company No. 239481. Registered office: Fitzwilliam House, Wilton Place, Dublin 2.

15. Except where prohibited, participation in the Promotion constitutes each winner’s consent to Sponsor’s and its agents’ use of winner’s name, likeness, photograph, voice, opinions and/or hometown or county for promotional purposes in any media, worldwide, without further payment or consideration.

16. Sponsor reserves the right to cancel, suspend and/or modify the Promotion, or any part of it, if any fraud, technical failures, human error or any other factor impairs the integrity or proper functioning of the Promotion, as determined by Sponsor in its sole discretion. Sponsor reserves the right in its sole discretion to disqualify any individual it finds to be tampering with the entry process or the operation of the Promotion or to be acting in violation of the Official Rules of this or any other promotion or in an unsportsmanlike or disruptive manner. Any attempt by any person to deliberately undermine the legitimate operation of the Promotion may be a violation of criminal and civil law, and, should such an attempt be made, Sponsor reserves the right to seek damages from any such person to the fullest extent permitted by law. Sponsor’s failure to enforce any term of these Official Rules shall not constitute a waiver of that provision.

17. The Released Parties are not responsible for: (1) unauthorized human intervention in any part of the entry process or the Promotion; (2) technical or human error which may occur in the administration of the Promotion or the processing of entries; (3) any injury or damage to persons or property which may be caused, directly or indirectly, in whole or in part, from entrant’s participation in the Promotion or receipt or use or misuse of any prize. No more than the stated number of prizes will be awarded.