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Behind the scenes: B by Ted Baker lingerie photoshoot

BY STYLE EDITOR, ON 17 JUN 2010 08:26 DESIGNERS AT DEBENHAMSCOMMENTS

B by Ted Baker lingerie

It’s a Friday morning in trendy Shoreditch and I arrive at the studio to a team of people tucking in to some breakfast before the long day of photographing the new B by Ted Baker lingerie collection.

I’m introduced to the model for the day, the absolutely stunning Paulina, and then I have a look at the rail of gorgeous underwear and nightwear that she’ll be wearing over the course of the day. The prettiest butterfly and floral prints, super-soft sleepwear fabrics and the most beautiful lace detailing make the collection an instant hit.

Paulina is whisked off to hair and make-up while the photographer and his team set up the various shots for the lookbook using cool props and furniture to set the scene. Take a look at some of my pics from behind the scenes for a sneak peek of the collection and the press lookbook…

B by Ted Baker

The hair and make-up team went for a soft make-up look with tousled, tumbling waves. Let’s be honest, the gorgeous Paulina would photograph beautifully even without make-up.

It’s the details in the new B By Ted Baker collection that make it so covetable. Bows, ‘B’ details and little messages on tags were things that stood out for me.

It isn’t all ‘go’, there’s plenty of downtime throughout the day while new shots get set up and photographers and the rest of the team review the images so far and pick their favourites. You can also watch the video from the lookbook photoshoot.

B by Ted Baker

B by Ted Baker

B by Ted Baker

B by Ted Baker

B by Ted Baker

B by Ted Baker

Shop B by Ted Baker lingerie online now

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