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Behind the scenes with Designers at Debenhams


With London Fashion Week kicking off this Friday, big name designers will be hitting the headlines with next season’s collections. Designer diffusion collections are a huge part of what Debenhams stands for, we have access to some of the biggest names in the business and continue to recruit new talent to bring customers designer style at a price they can afford.

Our latest TV advert features the likes of Jasper Conran, Ben de Lisi and Julien Macdonald, all well known names in the world of fashion, showcasing their collections for Debenhams.

The new advert depicts the organised chaos backstage at a fashion show, something that many of our designers will be experiencing over the next few days. Fancy getting to know the designers a little better? Well you can in our behind-the-scenes interviews taken while shooting the new advert.

Watch Jasper Conran’s interview above, or choose a designer below…

Ben de Lisi: “The signature for Ben de Lisi is it gives women a canvas to shine, and be who they want to be.” Watch Ben de Lisi.

Aliza Reger: “Great advert, great products, great designers and at prices for everyone. For me, it’s all about feeling fabulous.” Watch Aliza Reger.

Julien Macdonald: “I love the idea that I can take my catwalk clothes and translate them onto the high street at very affordable prices.” Watch Julien Macdonald.

Jeff Banks: “Debenhams have got some of Britain’s best designers working with them, so from a consumers point of view its fantastic value…and its exclusive design.” Watch Jeff Banks.

Betty Jackson: “Debenhams respect the work of a designer, and the team that we work with are very in tune with what’s going on fashion-wise – they just get it.” Watch Betty Jackson.

John Rocha: “My collections are beautiful and detailed, embodying global influences with contemporary styling. It gives me great satisfaction to be a designer at Debenhams.” Watch John Rocha.

Designers at Debenhams interviews

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