New Brand: Lorna Jane

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Introducing our newest activewear brand, Lorna Jane. Created in Australia, Lorna Jane brings its award-winning Active Living lifestyle to the UK. Based on the principles of Move, Nourish and Believe, Lorna Jane offers fashionable yet functional activewear. From hi-tech sports bras in bold colours to functional leggings in cool prints, you’ll find everything [...]

Pollution-Proof Skincare

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Back in the city after the holidays? Make sure your skin is protected from the city smog with the latest pollution-proof skincare innovations. It’s well known that UV rays can be detrimental to skin health, but city smog and pollution can be just as harmful. Living and working in the city can cause collagen to break down leading to premature ageing so it’[...]

How To: Contour and Highlight

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Thanks to Kim Kardashian, contouring has become a favourite make up trick. This guide will tell you which products you need and give you some handy tips along the way. What is contouring? Contouring is a make up trick that helps to sculpt, define and enhance your best features, while drawing attention away from others. It's not a new technique and has [...]

Steal her Style: Sarah Jessica Parker

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Keeping it simple in a striking black midi, Sarah Jessica Parker worked a subtly chic ensemble at her new fragrance launch in London. Style icon on and off the screen, SJP is forever giving us wardrobe envy. Showing us that classic statement looks don’t always have to be bright and patterned, the actress opted for a long sleeve midi dress, featuring an on[...]

All Revved Up

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Take to the open road in this season's biker trend... Classic biker style is refreshed with moto-inspired jackets, durable accessories and distressed denim. Ideal for wearing on the weekends, choose a laidback combination of jeans and a checked shirt paired with a hardwearing pair of leather boots. The piece to know? Biker jackets are an essential for an [...]

London Fashion Week: Street Style Round Up

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Whist you may think that all eyes are on the catwalks during fashion week, the streets of Soho prove that you need to look no further to find outfit inspiration from LFW's stylish attendees. Here's our favourite street style picks: ELLE UK’s fashion assistant was spotted looking super chic with in a luxe cream jacket, featuring statement sleeves. Pairing [...]

Everything You Need to Know About the New Naked Palette

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You asked for it and Urban Decay created it… Introducing the newest member of the Naked collection: Urban Decay Ultimate Basics. There’s nothing basic about this palette, packaged in a beautiful rose gold box, the palette contains 12 versatile matte shades. Each shade is brand new and not in any previous Urban Decay palette. Here’s everything you need [...]

The Top 3 LFW Beauty Trends

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With London Fashion Week over and the fashion jet-set on their way to the next fashion week city, we’ve reviewed the shows for the most covetable beauty trends. From rock ‘n’ roll eyeliner to perfected skin, these are the beauty looks you’ll be wearing next season. But there’s no need to wait till spring, we’re showing you how to master the key beauty loo[...]

Trend Alert: Eye-catching Embroidery

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The fun-loving embroidery trend that re-emerged this spring is here stay and what's not to love about sequined badges, floral patterns and pastel stitched hues? Sew up this season in style with our trend-ready guide to embroidered pieces.  Embroidery is everywhere at the moment with various needlework designs seen at a number of runway shows, including Al[...]

Autumn/Winter '16 Trend Update

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With September marking a new season for fashion, we’re here to recap you on the key autumn/winter trends to incorporate into your wardrobe now so that you’re always at the top of your style game. Stitched up Embroidered denim detailing has made a comeback this season with the likes of Gucci, Miu Miu and Erdem all in favour of the fun trend. Whether you’re [...]