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Bring our print adverts to life on your mobile phone

BY STYLE EDITOR, ON 14 SEP 2011 09:48 DEBENHAMS NEWSCOMMENTS

Debenhams adverts

We like being the first to the hottest new technologies, and this week we became the first high street retailer to use the fab Aurasma app to bring to life our latest advertising campaign.

If you’ve got a smart phone or tablet you just need to download the Aurasma Lite app and when you see the little A icon on one of our adverts, simply point your device at our print ad and it will spring to life, playing our TV advert! So if you saw something you loved, you can watch it in action and head straight to our website to get it. Shopping made simple – and fun!

This week’s new advert features fabulous fashion from Red Herring, all with a retro casual twist. We love the effortless ’70s vibe that the collection brings this season.

Shop retro casual

Find out more about Aurasma or watch the video of it in action below…

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  • http://twitter.com/The_Style_PA Jenny Hayden

    Spotted these Debenhams ads being shown off to magazine editors at the London Fashion Week exhibition!

  • http://www.scoop.it/t/hair-beauty-trends/p/559674030/bring-our-print-adverts-to-life-on-your-mobile-phone Bring our print adverts to life on your mobile phone | Hair Beauty Trends | Scoop.it

    [...] Bring our print adverts to life on your mobile phone [...]