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Henry Holland t-shirts for domestic violence ad campaign


'I'm a real man' campaign

In July’s edition of Cosmopolitan magazine (on sale from 10th June), national domestic violence charity Women’s Aid is launching its ‘Real Man’ campaign encouraging men to become part of the solution to ending violence against women.

The campaign features celebrity images including Women’s Aid Ambassador Will Young, Duncan Bannatyne OBE, actor Ricky Whittle, TV presenter Gethin Jones, Huey Morgan from the Fun Lovin’ Criminals and Harlequins and England rugby Internationals Danny Care and Ugo Monye.

These fab promo shots feature ‘Real Man’ t-shirts designed by Henry Holland which will be exclusively available from debenhams.com and selected stores, throughout June, for £10. T-shirts with the slogan ‘I’m a fan of a real man’ are available for women so they too can show their support.

As part of the campaign the ‘Real Men’ pose with props to challenge the stereotype of what a ‘Real Man’ is – with the message that Real Men aren’t violent or abusive towards women.

'I'm a real man' campaign

This message is being launched to coincide with the beginning of the World Cup. Research has shown that big sporting events such as the World Cup can result in increased rates of domestic violence. During the 2006 World Cup, reports of domestic abuse increased by nearly a third (30%) on England match days.

If you or a friend are experiencing abuse in a relationship, you can go to the Survivor’s Handbook at www.womensaid.org.uk or call the National Domestic Violence Helpline (run in partnership between Women’s Aid and Refuge) on 0808 2000 247.

Buy your Women’s Aid t-shirt now

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  • Alexandra Cole

    I was wondering which shops sell the H! by Henry Holland label for men as I need to buy this t-shirt but can’t find it. Also, when shopping online, I can’t find this t-shirt anywhere – HELP!
    A reply with a link/information would be greatly appreciated,

  • Richard Cole

    I can’t find a single store that admits to having these T shirts for sale – help!

  • http://blog.debenhams.com Jenny, editor

    Hi Richard and Alexandra. The T-shirts should be stocked in the following stores: Merryhill, London Oxford Street, Newcastle, Luton, Birmingham, Romford, Manchester, Basildon, Gloucester, Sheffield, Bristol, Harrow, Portsmouth, Ipswich, Southampton, Clapham, White Rose, Hull, Metrocentre, Croydon.

    They will arrive online by the end of this week and I’ll add a link to them in this blog post once they arrive. You’ll probably find them in the sport and leisure department of stores.

  • Rikke


    I’m a huge fan of the concept “I’m a real man” t-shirts from WomensAid and I would really like to buy one. I went to the site to try to buy one, however Debenhams only ships to a few countries, sadly not mine. How can I buy one of these t-hirts and get it shipped to Norway ?
    I have no relatives nor friends in either of the shown countries, so I wonder if they will start shipping to Norway as well?

    Thanks, RIkke.

  • Rose

    hi, i can’t find anywhere to buy this t-shirt. Debenhems are out of stock!

    thanks, Rose

  • Jess Whitfield

    Am really keen to get my hands on a t-shirt but have only just seen the article, any chance I can get a ladies and a mans one?
    Thanks :)