Henry Holland t-shirts for domestic violence ad campaign
BY STYLE EDITOR, ON 9 JUN 2010 10:59 DEBENHAMS NEWSCOMMENTS
In July’s edition of Cosmopolitan magazine (on sale from 10th June), national domestic violence charity Women’s Aid is launching its ‘Real Man’ campaign encouraging men to become part of the solution to ending violence against women.
The campaign features celebrity images including Women’s Aid Ambassador Will Young, Duncan Bannatyne OBE, actor Ricky Whittle, TV presenter Gethin Jones, Huey Morgan from the Fun Lovin’ Criminals and Harlequins and England rugby Internationals Danny Care and Ugo Monye.
These fab promo shots feature ‘Real Man’ t-shirts designed by Henry Holland which will be exclusively available from debenhams.com and selected stores, throughout June, for £10. T-shirts with the slogan ‘I’m a fan of a real man’ are available for women so they too can show their support.
As part of the campaign the ‘Real Men’ pose with props to challenge the stereotype of what a ‘Real Man’ is – with the message that Real Men aren’t violent or abusive towards women.
This message is being launched to coincide with the beginning of the World Cup. Research has shown that big sporting events such as the World Cup can result in increased rates of domestic violence. During the 2006 World Cup, reports of domestic abuse increased by nearly a third (30%) on England match days.
If you or a friend are experiencing abuse in a relationship, you can go to the Survivor’s Handbook at www.womensaid.org.uk or call the National Domestic Violence Helpline (run in partnership between Women’s Aid and Refuge) on 0808 2000 247.