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Debenhams launches ‘Made by Great Britons’ clothing label


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Here at Debenhams, we’re proud to say we’re ramping up the use of British manufacturers in a move that will revitalise the UK clothing industry.

Excited as ever, we’re aiming to stock more clothing and homeware made exclusively in the UK – with the union flag label displayed prominently to emphasise the origin and a new bespoke brand, called Made by Great Britons.

You’ll know it when you see it…

Though our best British designers Designers at Debenhams range already includes well-known names such as Julien Macdonald, Henry Holland, Jenny Packham, Matthew Williamson and Jasper Conran – this label will be another boost.

Group Trading Director Suzanne Harlow said: “The fantastic support for the Jubilee and the Olympics this year shows how passionate we all are about championing the best of British.

“We have some of the best clothing manufacturers in the world, and we want to see their products in our stores. As we’re proud of where they’re produced, our new brand will appear on anything we source from the UK.

We’re calling on new manufacturers to come forward. If you’ve got innovative, exciting garments and an excellent standard of factory, then we want to hear from you.”

Suzanne Harlow added: “It makes sense for us to use manufacturers nearer to home whenever we can, rather than shipping in products from the other side of the world.

We look forward to UK manufacturers getting in touch and hope this move will bolster a revival of the UK clothing industry.

Shop Designers at Debenhams

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  • http://www.mnwear.co.uk/ Oliver Parker

    One of the best things that I love about Christmas is lovelier discounts that we get on clothing, decorative items, etc apart from the energizing festive atmosphere. Looking forward to more of such collection!