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Fashion for kids boosted by the ‘Suri Cruise effect’


Kids Suri Cruise

We’ve been doing a bit of research here at Debenhams and it would seem that British parents blow up to a week’s salary on updating their child’s wardrobe each season.

We found out that parents spend an average of £357 each season updating their little one’s wardrobes jumping to £427 for girls. Could celebrity ‘mini-mes’ like Suri Cruise be pushing this trend? Apparently Miss Cruise has a wardrobe worth over $3 million – I’d quite like one of those for myself.

In the online poll of 1,500 parents, Mums and Dads admitted to splashing out on trend-led fashion pieces such as jeggings and blazers for girls to keep their tots in style, while 74% of Dads said they would buy their son their football team’s latest strip twice a year, plus the England kit in between. Now that’s dedication!

Parents voted for the celebrity kids whose style they admired. Tots who came out on top included Kingston Rossdale, Violet Affleck, Harlow Richie-Madden and the Beckham boys Brooklyn, Romeo and Cruz.  The clear winner was Suri Cruise though, who received over 50% of votes.

Clearly, keeping kids in style is important to parents, but rest assured that Debenhams offers Childrenswear ranges by catwalk designers Matthew Williamson, Jasper Conran, John Rocha and Ted Baker for mini-me fashion on the high street that won’t leave your bank balance lacking.

Shop Designers at Debenhams childrenswear

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