We are delighted to unveil an exciting new brand: Studio8. Created exclusively for fashion discerning women size 16 to 24, the collection offers premium and stylish clothing for every occasion. Beautiful fabrics, original prints and flattering shapes deliver contemporary pieces of exceptional quality that look and feel amazing to wear.
The first collection from Studio8 provides capsule, transitional pieces that will last the season and beyond with influences from the latest fashion trends. Graphic checks, stripes, tartans and geo prints are cut about, reversed, tucked and draped for a modern dimension that flatters the figure whilst a navy jumpsuit, draped on the neckline, cinches at the waist and tapers at the leg for the perfect hourglass silhouette.
Studio8: Designer Q&A
We caught up with the team behind Studio8 – Senior Designer Catherine and Senior Buyer Eleanor – to find out a little bit more about the collection…
What was the inspiration behind the Studio8 collection?
When listening to customer feedback, it was apparent that many plus-size customers find shopping for their shape frustrating and demoralising. After identifying this gap in the market, we wanted to create a plus-size brand that fulfils all elements of a stylish woman’s wardrobe, offering quality fabrics and unique prints with elegant styling. The launch collection has contemporary transitional styles that will last for seasons to come while remaining stylish and on-trend.
What is the creative process behind the collection?
Building on the back of Phase Eight’s design philosophy, we’ve worked to source premium fabrics for the Studio8 collection. Design and fit has been imperative – our dedicated design team have consciously catered for all body shapes to ensure there is a style to suit every woman and emphasise her best assets. We have worked with live models that cover the spectrum of our size offering and adjusting seams, prints and cuts to ensure the most flattering finish.
What are your favourite pieces in the collection?
I love the Lynn Check Cape Coat (£140) as it’s such a great statement piece and is perfect for layering as you go through the season.
How would you describe the Studio8 lady?
She’s stylish and contemporary with an appreciation for attention to detail and good quality fabrics.
Where do you see her wearing the collection?
The beauty of the collection is that it offers pieces from casual daywear through to office workwear and smart occasionwear through to true eveningwear. There are pieces for every event and occasion that can be dressed up or down.
What’s the best part of your job?
Seeing all the team’s hard work pay off and all come together. When we launched the collection on the shop floor it brought it all to life and it was great to meet customers.
If you could dress anyone who would it be and why?
Our aim is to dress women everywhere from her day to day through to her occasion outfits so we don’t have anyone specific in mind. It’s definitely exciting to get to know our customers as we grow the brand.
What AW15 trends are you most looking forward to wearing?
It’s exciting to see separates coming back in to fashion and more trousers and skirts.
Do you have any advice when it comes to shopping for our AW15 wardrobe?
A great way to update your wardrobe is with a statement print, for example a painted grid is a great way to wear on-season checks.
Like what you see?