We’ve got some glam new Reger by Janet Reger lingerie to show you and it’s modelled by 58 year old Jilly Johnson. The model is a rather fitting choice for the brand as Jilly was the first ever model cast by the Janet Reger label, back in the eighties. Now, 30 years later, Jilly still looks amazing! We wanted to show that women can look fabulous in lingerie no matter what age they are.
Following on from ‘The Style List‘, our aspirational photography campaign featuring women in their 40s, 50s and 60s, the casting of Jilly reinforces our commitment to diversity on the high street. We are committed to using a variety of models, of different shapes, sizes and ages in our photography and we’ve had a great response from press and customers alike, who’ve been delighted to see beautiful, stylish women they could relate to representing them in our photography.
Aliza Reger has known Jilly since she was a little girl and admired her as one of the models for the Janet Reger label (check out Aliza’s confidence tips in our earlier blog post).
Jilly Johnson says: “As we get older there are certain things that leave us lacking in confidence. No longer do we have taut, concave tummies. I’ve got a bit of a jelly-belly, but I don’t know of a woman at my age who doesn’t! I was excited but nervous when Aliza asked me to do the shoot for Debenhams. There is a distinct lack of imagery featuring older, more realistic models in the industry, and Aliza and I wanted to show that you don’t have to be in your twenties to look great in lingerie.”
Well, we have to admit, Jilly looks stunning in the Reger by Janet Reger lingerie! If you like the look, you can shop the collection online now.
What do you think?
What do you think of the campaign shots? How else do you think high street retailers should be tackling diversity in their imagery? Feel free to leave your comments below, we’d love to hear your thoughts…