While fashion has always been a key form of expression, much-loved slogan sweatshirts have taken it to another level. As there’s never been an easier way to make a statement, we’re hoping this trend sticks around. 

It was none other than Miuccia Prada that said, “fashion is instant language” and this concept appeals to the heart of every fashionista. Whether you’re the type to wear an all-black ensemble with your highest heels when needing a jolt of confidence, or go shopping for the perfect armour-like dress when you know you’ll be running into an ex, it’s known that your outfit conveys a message.

It’s this idea that’s taken on a much more literal life of its own with the slogan sweatshirt trend. Seen on the catwalks of Alexander Wang (top left) and Christopher Kane (bottom left) as well as on everyone from Alexa Chung to Beyoncé, everyone’s got something to say. here’s a round up of our favourite slogan sweatshirt looks seen on It-girls, bloggers and editors.

Slogan sweatshirts trend


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Shop this edit: Noir jumper – Warehouse, Grey ‘Dream’ slogan jumper – H! by Henry Holland, Navy nautical slogan jumper – Yumi, Grey ‘Lucky’ slogan jumper – H! by Henry Holland, Cream nautical slogan jumper – Yumi

Slogan sweatshirt styling tips:

  • A full skirt always works
  • Lipstick and sweatshirts create a compelling contrast
  • Keep necklaces delicate and discreet, otherwise there’ll be too much detail competing for attention
  • Slogan sweatshirt + leather miniskirt = edgy Saint Laurent vibe
  • Accessorise with shades for added cool

(All catwalk images courtesy of style.com)
([2] gastrochic.com, [3] blog.netrobe.com,  [4]  mariamaliki.blogspot.com,  [5] sincerelyjules.com, [6] refinery29.com, [8] fashion-soup.com, [10] vogue.co.uk, [12] defpenradio.com)