It’s that time of year when shoppers turn military in the quest to find the perfect Christmas gift. With more shoppers than ever before expected to hit the shops on Black Friday in search of a bargain or three, the thought of battling through the crowds can seem terrifying. That’s why we’ve come up with the ultimate Black Friday survival guide to help you get the best deals whilst keeping your sanity intact!

1. Plan Your Route

Get your maps out, Black Friday is serious business. To ensure you are the savviest of sale shoppers, plan out which stores you want to hit and in what order to minimize your time spent rushing through the crowded streets.

2. Make a List and Stick To It

It’s easy to have your head turned by all the amazing deals during Black Friday, you go in looking for baubles and come out with Santa’s grotto! This is why a well structured list will help you out and keep you on track for getting everything you want out of the sales.

3. Failure to Prepare is Preparing to Fail

Research is key! Look online to find out the opening times of the shops you want to visit first and remember Black Friday now takes over the entire week. We have fantastic deals changing daily so sign up to our newsletter to ensure you don’t miss out.

4. Early Bird Catches the Worm

Make the most of the day and set your alarm for an early start. The best deals will go fast, so get to your fave shops super early to try and beat the crowds. Remember to take into consideration extra traffic if you’re driving.

5. Travel Light and Comfy

Only take the bare essentials with you. Once the shopping bags grow throughout the day you will definitely wish you’d left that bulky makeup bag or clunky umbrella at home. Ditch the heels and opt for your comfiest flats to ensure you can race around the shops in record speed.

6. Remain Calm and Refreshed

It’s going to be a long, tiresome day – even for the most experienced retail therapist. Keep your spirits up by taking snacks for maintaining energy, a water bottle for staying hydrated (who has time to stop for a coffee when there are deals to be had!) and a portable phone charger for when your phone is as drained as you are.

7. Prepare to Make Cut-Throat Decisions

You’ll be faced with some serious decision making during your shopping trip. Which colour bag to buy? What size will I need in this dress? Do I really need this lipstick in three shades? If you’re shopping alone and don’t have a friend to advise, it’s time to be ruthless with yourself. Toying over an item for too long may mean you miss something on your list later in the day – time is crucial to a successful sale shopping spree.

8. Tick Off Your Christmas Shopping

Whilst Black Friday is the perfect time to indulge yourself with treats, think practically and aim to tick off a few names on your Christmas list along the way by getting ahead of the game with your seasonal shopping. You’ll save money being organised. Plus, get your Christmas shopping done early and there’s more time to enjoy eating mince pies, drinking mulled wine and going to Christmas do’s – it’s a win win!

9. Avoid the Crowds Altogether

Even with our survival tips the Black Friday armada might not be your cup of tea, but it doesn’t mean you have to miss out on the amazing deals. Sit smugly behind your screen in your pyjamas with a glass of wine and shop to your heart’s content at debenhams.com. Keep your eyes peeled on the Friday for our top 10 unmissable deals here.

10. Embrace the Madness

Above all, make sure you enjoy yourself. Bring a friend along and tag-team Black Friday, keep smiling through the chaos and go grab yourselves some bargains!

Have you got your Black Friday Survival Kit ready to go? Shop the edit below:

  1. Aveda Comfort and Light Candle
  2. Luxe Edit set of three notepads and pen
  3. Red Herring black tote bag
  4. Faith black embellished trainers
  5. We Live Like This water bottle
  6. Jones pink bell mini alarm clock