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Fred Perry | Menswear Focus


Fred Perry feature

Spring 2013 sees the launch of a collection of contemporary interpretations of some of Fred Perry’s most iconic, sports-inspired pieces.

(Above images: Fred Perry red double tipped polo shirt and Fred Perry white logo t-shirt)

Fred Perry’s Authentic menswear collection is heavily influenced by the brand’s historical roots in sport and classic, urban menswear. The range blends British style with the edge and attitude garnered from the brand’s unique streetwear credentials.

 (Above images: Fred Perry turquoise textured t-shirt and Fred Perry striped woven pocket t-shirt)

Our sportswear tees combines a sharp, modernist silhouette with traditional performance fabrics; accented by bold pops of colour taken from Fred Perry’s early sportswear catalogues.

 (Above images: Fred Perry blue polo shirt and Fred Perry black polo shirt)

The classic Fred Perry polo shirts have been given a 21st century makeover. Maintaining its clean lines – laser cut eyelets under the arms combine with a sports mesh lining for a technical feel, whilst a specially designed silicone Laurel Wreath print completes the look.

 (Above images: Fred Perry pink collar shirt and Fred Perry yellow checked shirt)

Traditional casual shirts have been modernised with concealed pockets, and over-dyed in vintage hues for a Gatsby-esque feel.

Elsewhere in the collection, a lightweight and innovative Fred Perry blue lightweight striped jacket has been specially crafted. Finished with a waterproof zip fastening and functioning back vent; this key jacket style is a seamless blend of form and function.

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