Get beach-ready with our ‘slimsuit’
BY STYLE EDITOR, ON 31 MAR 2011 10:51 CELEBRITY & GOSSIPCOMMENTS
With holiday season rapidly approaching, Debenhams has launched an innovative new ‘Slimsuit’ to create the illusion of instant inch-loss. It’s even been dubbed a ‘diet in a swimsuit’.
Sasha Nagalingham is the Swimwear Buyer at Debenhams and she told us, “The challenge was to use data to create a suit that accentuates the good bits, and smoothes the lumpy bits without making women feel like they’re wrapped in cling-film. It’s Spanx for the beach! All of our swimsuits already contain control panels but our customers told us they expected more. This is a cheat’s tool to getting beach ready – and in less than 10 seconds!”
The swimwear stats
Based on our customer research, 92% of women asked dread getting into their swimwear each summer. We took the measurements of 5,000 British women to help create the perfect figure-sculpting swimwear.
The majority of women (55%) agreed that the top body worry when stripping off for the beach was a flabby tummy, with the need for bust support coming a close second (37%).
A staggering 98% of women identified feeling and looking ‘shapeless’ in a swimsuit as one of their top five concerns.
The Slimsuit is constructed from two layers of fabric – the inner layer is made from a specially designed heavier gage lining fabric which does the miracle work, while the outer layer is a slinky micro fibre which gives the suit a glamorous appearance.
Low rise legs ensure no bulges and a smooth curve in the hip, while moulded bust support lifts and separates breasts in a similar way to a bra. The suit is sized by cup size as well as dress size to allow women to find the perfect fit. Extra strength through the waist panel creates a cinching effect and the illusion of inch-loss, and a control panel simultaneously flattens the tummy.
There are four different Slimsuits available at £45 in sizes 10 to 20 and up to an F cup. All I can say is… where’s the beach?
Tip: When shopping online, look for the ‘ultra slimming’ badge. You’ll also notice lots of other styles of swimwear with tummy support for a lighter slimming effect.