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Granny chic trend is the new fashion fave

BY STYLE EDITOR, ON 7 FEB 2011 16:01 SPRING/SUMMERCOMMENTS

Granny chic

They are the last people to be associated with the phrase “fashion icon” – but frumpy and practically dressed Grannies across the nation are inspiring the season’s latest trend on British streets.

The fashion set saw granny style cardis, tweed mid-length skirts and flesh coloured tights walk down the catwalks of Paris, New York, London and Milan and the trends have now filtered down to the high street. The likes of Marc Jacobs and Louis Vuitton were championing the look.

The celebs are in on the act too, the style has been embraced by fashion icons like Alexa Cheung, Agyness Deyn, and the Geldof girls.

Demand for ‘Nan favourites’ such as round-neck blouses (+34%), mid-length skirts (+96%), tweed skirts (+110%), brogues (+35%), mid-heeled shoes (+62%) and even flesh coloured tights (+20%) – albeit with a designer twist – have soared in Debenhams stores and debenhams.com.

Our Director of Design, Karen Peacock explains “Some may say that this trend is more Miss Marple than Marni but its popularity continues to increase. Once reserved for bingo halls and bridge classes, ‘granny chic’ is more likely to be seen on trendy streets in Shoreditch, Manchester, Glasgow, Belfast, Dublin and Brighton.

Karen went on to say, “So strong is the trend that there has even been a wave of girls dying their hair grey! This is progression from the popularity of vintage clothing we have seen in recent years – but now, instead of buying old clothes, the cool kids are imitating older women.”

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