In-store cleavage month events with Atlantis
BY STYLE EDITOR, ON 13 SEP 2010 16:19 DEBENHAMS NEWSCOMMENTS
To celebrate our cleavage month, lingerie brands are holding events across our stores. The latest saw a free pop-up photo booth in the Oxford Street store where customers could take pics of themselves to compare the enhancing effects of Atlantis bras.
Atlantis AW10 offers a sensational all new collection of lingerie specifically designed to accentuate the appearance of a bigger bust using three levels of uplift; Enhanced; Dramatic and Ultimate. The Midnight Shimmer style is exclusive to Debenhams and both that style and the wire-free t-shirt bra have been extremely popular at the events.
Each level offers either lift, a one cup size increase or the ultimate two cup size increase! All the bras in the collection have bonded finishes, including the infinity edge along the neckline for an invisible look under clothing too.
Lingerie models put the photo booth to the test
I popped over the event that Atlantis were hosting in store which gives customers the opportunity to get fitted and discover their “Atlantis effect” depending on the level of enhancement they would like. The models definitely had a giggle trying posing for the photos, although I’m not sure how many customers were brave enough to be photographed in just the bra – most were offered a white tee for comparison.
There is also a fab in-store competition to win a year’s supply of Atlantis lingerie. If only I were allowed to enter!
If you missed the Oxford Street event, there are more opportunities to test out the Atlantis photo booth coming up:
Debenhams in Leicester
Friday 17th September 2010: 11am – 3pm
Saturday 18th September 2010: 12pm – 4pm
Debenhams in Manchester
Friday 24th September 2010: 2pm – 6pm
Saturday 25th September 2010: 11am – 3pm