Jeff unveils the multi-coloured lion he designed
Thousands of shoppers flocked to the stunning 125,000 sq. ft Debenhams when it was opened this week by very special guests, Jeff Banks and Mayor of Bath Councillor Sean McGall.
The Debenhams team, which includes 200 new recruits, have been putting the finishing touches to the store. Over the past seven days they received more than 100,000 items of stock including 18,000 bottles of perfume, 7,000 items of china, 3,500 handbags and more than 1,500 pillow cases!
In keeping with Bath’s arts heritage, the department store has been decorated with giant canvases featuring scenes from the City of Bath. These adorn the walls of the 4th floor restaurant, which also includes a juice and bakery bar. Yum!
Jeff cuts the ribbon
Debenhams Southgate boasts fashion departments from a full range of iconic designers including: J by Jasper Conran, H by Henry Holland, Star by Julien Macdonald, Stvdio by Jeff Banks, Principles by Ben de Lisi and Rocha.John Rocha. Additional concessions available in store include Jacques Vert, Tripp luggage and Jon Richard jewellery.
The department store has an enviable selection of beauty houses as well as a 2,000 sq ft fine fragrance department. Brands include Chanel, Estee Lauer, Clinique and Debenhams exclusives such as Smashbox and bareMinerals.
A queue forms before the official opening
Two personal shoppers are on hand to help customers navigate the fashion offer. The helpful service is complimentary; whether it’s looking for a perfect outfit or updating an entire wardrobe.
There is also a home department stocking everything from Dyson to Denby china, plus a childrenswear and lingerie department – which includes a free bra-fit service.
Have you been to the new store already? We’d love to hear what you think.