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Jeff Banks opens our new Bath store

BY STYLE EDITOR, ON 3 SEP 2010 13:19 DEBENHAMS NEWSCOMMENTS

Jeff Banks opens Debenhams Store in Bath

Jeff unveils the multi-coloured lion he designed

Thousands of shoppers flocked to the stunning 125,000 sq. ft Debenhams when it was opened this week by very special guests, Jeff Banks and Mayor of Bath Councillor Sean McGall.

Jeff Banks unveiled his own lion design as part of the Lion Parade showcase, before hosting an exclusive event for shoppers in the new Debenhams menswear department.

The Debenhams team, which includes 200 new recruits, have been putting the finishing touches to the store. Over the past seven days they received more than 100,000 items of stock including 18,000 bottles of perfume, 7,000 items of china, 3,500 handbags and more than 1,500 pillow cases!

In keeping with Bath’s arts heritage, the department store has been decorated with giant canvases featuring scenes from the City of Bath. These adorn the walls of the 4th floor restaurant, which also includes a juice and bakery bar. Yum!

Jeff Banks opens Debenhams Store in Bath

Jeff cuts the ribbon

Debenhams Southgate boasts fashion departments from a full range of iconic designers including: J by Jasper Conran, H by Henry Holland, Star by Julien Macdonald, Stvdio by Jeff Banks, Principles by Ben de Lisi and Rocha.John Rocha. Additional concessions available in store include Jacques Vert, Tripp luggage and Jon Richard jewellery.

There is also a huge selection of accessories including handbags and enough shoes to make Cinderella weep!

The department store has an enviable selection of beauty houses as well as a 2,000 sq ft fine fragrance department. Brands include Chanel, Estee Lauer, Clinique and Debenhams exclusives such as Smashbox and bareMinerals.

Jeff Banks opens Debenhams Store in Bath

A queue forms before the official opening

Two personal shoppers are on hand to help customers navigate the fashion offer. The helpful service is complimentary; whether it’s looking for a perfect outfit or updating an entire wardrobe.

There is also a home department stocking everything from Dyson to Denby china, plus a childrenswear and lingerie department – which includes a free bra-fit service.

Have you been to the new store already? We’d love to hear what you think.

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