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Blogged: No. 1 by Jenny Packham

BY LIZZIE, WOMENSWEAR EDITOR ON 4 MAY 2012 10:18 EVENTS & OFFERSCOMMENTS

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After resisting the temptation to keep the debut Jenny Packham collection all to ourselves, we decided to show it off to you after all – with a special blogger event in store.

Blogs, today, are the magazines of tomorrow. Whereas front row of London Fashion Week used to be exclusively reserved for the fashion editors of the ‘glossies’, these days anyone can obtain a coveted place at all the top shows by ‘just’ writing fashion pieces from their bedroom.

Ever heard of Boy Meets Fashion? Named by The Telegraph as one of the top ten fashion bloggers in the UK, the man behind the blog admitted that, prior to this, his own family weren’t even aware that he had ever started a fashion site. It was a hobby for him yet, by posting advice and beautiful imagery, it became essential reading for the fashion world.

The beauty of blogging is that it’s a space to write about what truly inspires. A space for an artist to call their own, with no designers, no advertisers… and certainly no boss to request what they want in a feature. This is why, here at Debenhams, we love bloggers. If they say that they love our collections – we know they really do.


And we knew there was no way they wouldn’t love No. 1 by Jenny Packham. Personally, as editor for the Debenhams’ blog and website, I had seen many a stunning image of the collection, but last night was my first viewing ‘up close and personal’. I wasn’t disappointed. The designs are just as gorgeous, when in front of you, as they appear in photographs – I’ve already picked out two or three for upcoming weddings. The cream floral vintage evening dress is a personal favourite, looking exactly like it stepped off the set of TV’s Mad Men.

Speaking of weddings, I chatted for some time to a ‘wedding blogger’, who definitely had her eye on the jewellery range, complete with delicate-looking tiara headpieces, elaborate brooches and long-length sparkling chains. In fact, the jewellery section was a huge attraction for all in attendance – click here to see why.

No look, no matter how fabulous, is complete without a dazzling pair of shoes. The diamante leaf court shoes are my personal favourite, presenting something of a shoe-situation as I’m now deliberating between purchasing the ivory or the pale pink. Is it wrong to buy both?

At this rate, I’ll be buying the whole collection and, judging by the response from the bloggers in attendance last night, I doubt I’ll be the only one.

Shop the No. 1 by Jenny Packham collection

Click here to discover  how you can WIN a No. 1 by Jenny Packham dress!

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