Kids’ charity t-shirts by Designers at Debenhams
BY STYLE EDITOR, ON 30 MAR 2011 15:59 DEBENHAMS NEWSCOMMENTS
Debenhams is giving kids the chance to wear the latest designer t-shirt from the likes of Julien Macdonald, Matthew Williamson, Ted Baker, Jasper Conran, Pearce II Fionda and John Rocha to help raise money for other children this spring.
For the first time Debenhams has joined forces with the NSPCC, ISPCC and Children 1st and we’ve challenged nine of our fashion designers to create a fun t-shirt for kids to be sold in stores and online, of which all proceeds will be donated to charity.
As well as the usual childrenswear favourites, designers such as Ben de Lisi, Sadie Frost, Jemima French and Betty Jackson have developed kids t-shirts for the very first time and we just love them!
Sadie and Jemima, the design duo ‘FrostFrench’, plus Ren Pearce and Andrew Fionda, the designers behind Pearce II Fionda can be seen in the campaign photography, along with the celebrity ambassadors and children from the charity. What do you think of the designs?
Sadie Frost says…
“We are thrilled to be involved in a project for such a great cause. Jemima and I love involving our own children in our design work, so this was perfect! The kids got really into it; drawing pictures, writing stories and talking about how they’d design the tees. It was great to take them along to the photo shoot and see their work in action!”