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LFW: Pearce Fionda



London Fashion Week is all about spotting trends at the shows, dressing to impress and doing a bit of celebrity spotting on the FROW.

Our first show was Pearce Fionda in Holborn on the opening day of London Fashion Week. We went along with our social networking team, ready to embrace the spirit of Fashion Week.

The Invite:

The invitation was classy, in a dark and dramatic sort of way. It arrived in a black envelope and inside was a mysterious black card which didn’t give anything away about the collection. We were intrigued.

The Location:

The show was held in the luxurious Freemasons’ Hall, Great Queen Street in Holborn. The guests were guided up a grand marble staircase into a sophisticated room with marble stone pillars – a beautiful setting for what would no doubt be an equally beautiful collection.

The models appeared from behind a set of iron gates, strutting down the catwalk towards the obligatory blurry of camera flashes. How they do it without falling over we can’t help but wonder season in, season out.

The models:

The models wore very simple make-up with hair was styled in an elegant up do to complement the elegance of the gowns. The overall feel and look was one of complete femininity and sophistication.

The Collection:

Reynold Pearce and Andrew Fionda are the masterminds behind the PF collection. Having worked as a hugely successful design duo many years, this was the first time they had chosen to show at LFW, rising to the occasion with a gorgeous collection of eveningwear for which they are known, together with structured tailored pieces made from elegant fabrics.

The show was opened by a stunning black and white gown that trailed behind the model as she floated down the catwalk, a clear indication that, as we’d heard on the grapevine, monochrome is set to continue long into 2014.

As the music picked up the outfits became brighter, with the overall collection a mixture of monochrome pieces with bright purples and yellows thrown in. The fabrics were elegant chiffons, velvets and satins and some pieces were heavily embellished with beading and sequins.

The Show:

Sat on the FROW was Ashley James from Bafta winning reality TV show ‘Made in Chelsea’, a girl who is certainly no stranger to dressing up in style for red carpet events.

The lights went dimmed and a piano started to play, spotlights lit up the catwalk and the first model appeared, walking gracefully towards the crowd through a set of iron gates.

Were you a fan of the show? Browse the Pearce II Fionda range from our unrivalled collection of Designers at Debenhams and see what else catches your eye.

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