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Luxury bed sheets sales soar as Britain battles recession



Here at Debenhams, we discovered critics who claim British people always take bad news lying down have finally been proved right as sales of luxury bed linen have soared since the recent recession began.

Demand for top-of-the-range, super soft, luxury bedding has risen by a colossal 35 per cent in the last four years.

Alice Duggan, head of home buying, said: “Britain has always had a reputation as a laid back society.

“When times are tough in the bank board room, it seems that more people want to make sure that everything is perfect in the bedroom.  Things always look better after a good night’s sleep.”

She added: “We may even send a set to Sir Mervyn King (Governor of the Bank of England), free of charge, to help him get a good night’s sleep too.

Customers are opting for those with a 500 cotton thread count. Five times the usual number are buying these sheets, producing a light, slinky feeling against the skin.

Sheets and duvets for double and king sized beds are outselling those for single beds, showing the economic squeeze in the work place is being counteracted by more space in the bedroom.

Alice Duggan continued: “Slipping between sheets of luxury cotton is a breath taking experience.

“They’re cool, and light and wrap around your body, almost like a second skin. Using a fabric softener during each wash also gives them added softness and a delicate fragrance, which makes curling up and going to sleep such a pleasure.

Which is the very reason why this bank holiday weekend, Thursday 23rd – Monday 27th August, we are offering up to 30 per cent off throughout our home department – another thing to look forward to this weekend…

Debenhams luxury Supima bed linen starts from just £26 – shop now!

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