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Mark Heyes rounds up London Fashion Week


Want to know what went down at London Fashion Week? Mark Heyes was there to round up all the fashion gossip. Read his diary below…

Fashion week is over for another year and I’m well and truly cream crackered! I kicked it off last Friday with a 4.30am start and a live on Friday’s GMTV with Paul Costello, who’s opened London Fashion Week for the past 5 seasons.  On Friday night I was invited to no. 10 Downing Street by Sarah Brown and Maggie Darling to celebrate the 25th anniversary of LFW. It was really quite surreal being there, surrounded by the crème de la crème of the British fashion industry and chatting to Sarah Brown about fashion, decorating and gardening.

Mark Heyes at London Fashion Week

Mark Heyes hits London Fashion Week.

Saturday was another early start with designer Mark Fast kicking off proceedings with those curvaceous models. I don’t know what all the fuss was about really, there’s nothing wrong with a healthy appetite. On to John Rocha’s show where I totally loved the textures and soft colour ways, not to mention the silk jumpsuits and pantaloons. His amazing mixture of Celtic hues and fabulous silhouettes made it a really worthwhile show. I saw John later on in the evening with his ever-stylish wife Odette in Claridges, where all the fashion pack seemed to have congregated. All I can say is that there were more Chanel handbags and Prada wader boots than I even knew existed!

On Sunday Betty Jackson made the early start extremely worthwhile with some floaty, flouncy romantic pieces, beautiful lace and soft tonal hues. Louise Goldin then started off the trend of ‘the Bra’. (We’ll get back to that a bit later on) Jasper Conran showed a well rounded collection that included precision cut leather dresses and skirts, prom dresses, delicate chiffon and sequins all in whites, flesh tones and metallics (with even more bras!)

The stunning Jasper Conran collection shown at London Fashion Week.

The stunning Jasper Conran collection shown at London Fashion Week.

Then on to Matthew Williamson. It was a welcome return to LFW for Matthew who has favoured New York for many years now. Although his boho style was prevalent throughout, a sleeker more futuristic silhouette appeared, much to the crowd’s delight. High shine fabrics, bold shoulders and embellished designs were all the rage. It was then a quick dash to Unique and Antoni Beradi (who showed even more bras!).

Finally I got to Julian McDonald at 5pm for his collection of high-octane glamour. I was surrounded by key members of the fash pack; it was truly celebtastic! He turned his usual glitzy style on its head and although there were some fabulous evening gowns on show, his bodycon dresses and 90’s cut-out suits stole the show for me. I finished off the day at Vivienne and Richard Nicoll and then hit the pillow for my much needed beauty sleep.

Mark Heyes and Lorraine Kelly

Mark Heyes and Lorraine Kelly.

Monday morning was another 5am start with Lorraine and I backstage at the new London Fashion Week venue, Somerset House.  From there it was a quick dash to Luella where I got my first glimpse of Anna Wintour (there was a distinctive chill in the air!) I then had to run to Debenhams and get together the outfits for Tuesday’s GMTV fashion. After a quick pit stop at Christopher Kane in the afternoon for some ladylike gingham and a step away from bodycon, Lorraine and I then headed straight to House of Holland for our front row seats, next to Agyness Dean and Alexa Chung. It’s a tough life! It was bright and bold with lots of boobs… completely Henry Holland. Then after Twenty8Twelve I called it a day!

Tuesday was another early GMTV start and then a second mad dash down the high street ready for Wednesday’s GMTV fashion. Tuesday finally drew to a close with the big fashion party that was Burberry. It was as glamorous and as fabulous as you’d expect especially and I got an interview with Emma Watson, Anna Wintour and Victoria Beckham (I KNOW)! Oh yeah and the clothes were pretty good too. Feminine macs that could have been worn as evening dresses stole the show.

All in all, London Fashion Week’s 25th anniversary has been one to remember and I’m super excited about seeing how all the designers, especially those at Debenhams, translate the SS10 collections into affordable, wearable beauties.

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