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Markus Lupfer and Donna Air launch new childrenswear range

BY STYLE EDITOR, ON 12 NOV 2012 09:32 NEW LAUNCHESCOMMENTS

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Here at Debenhams, we’re excited to launch a new childrenswear range with fashion designer Markus Lupfer and the TV presenter and actress Donna Air. Something else to look forward to alongside Christmas…

Markus Lupfer is renowned for his humorously subversive knitwear and inspired approach to jersey daywear and tailoring. His innovative and often surreal use of print, embroidery and graphic embellishment, continues to earn him a devoted celebrity following. With fans including Madonna, Beyonce, Rhianna, Olivia Palermo, Lydia Hearst, Alexa Chung, Florence Welch, Edie Campbell, Anna Friel and Gossip Girl’s Leighton Meester and Blake Lively.

American Vogue’s Contributing Editor, Sarah Mower, recognizes the cult fan base Lupfer is quickly acquiring:

“Markus Lupfer’s been very clever in making his sequinned sweaters an item with a bit of a cult following that draws followers from a really surprisingly broad customer-base. They strike such a great balance between easy and dressed-up and witty and smart – pieces to make people from teenagers to grown ups smile and feel good in it almost anywhere.”

The exclusive collection, which will be called Donna & Markus by Markus Lupfer, will include a range of knitwear, sweatshirts, T-shirts and leggings for girls between the ages of four to 14. Now that’s kids’ presents out of the way…

So to all you fashion-forward mothers who want to dress their daughters in ‘designs usually only spotted on the catwalks at Fashion Week’ – look no further.

The collection will be launched in Debenhams stores on 26 November.

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