Movember gathers mo-mentum at Debenhams
BY MARK, MENSWEAR, HOME & ELECTRICALS EDITOR ON 1 NOV 2012 15:34 CHARITYCOMMENTS
Staff at Debenhams’ 170 branches and head office sites in London and Taunton will be encouraged to ditch their razors during the month of November and grow a moustaches or ‘mo’.
The move comes as Debenhams supports charity Movember, to raise awareness for men’s health, specifically prostate and testicular cancer.
As an incentive to encourage people to sign up to the campaign, the retailer will be offering all mo-bros free tea and coffee in all Debenhams restaurants and cafes throughout the month of November.
Debenhams will also be offering mo-bros 15 per cent off popular menswear brand Red Herring on 23 November to reward them for their efforts.
Debenhams spokesperson, Ed Watson, said: “We can think of no better way of raising awareness and funds for male cancers than growing a Mo, a moustache is a very visual way of showing support.
“Look out for Mos on men in all of our stores across November.”
Movember UK Country Manager Sarah Coghlan, said: “Movember is a grass roots movement led by its communities, this support is vital to the success of the campaign.
“We’re very excited to have the support of Debenhams this year and are fully behind the experience they will be giving to the citizens of Movember nationwide.
“As usual at this time of year we look forward to the sprouting of moustaches across the UK, all in the name of men’s health”.
The campaign is all part of Debenhams new charity strategy which has seen the creation of the Debenhams foundation, supporting BBC Children in Need and the launch of Think Pink, the retailer’s own breast cancer initiative.