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New Collection: Melanie Sykes models Adore Moi by Ultimo

BY GEORGIA, EDITORIAL ASSISTANT ON 22 AUG 2013 14:49 LINGERIECOMMENTS

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We’re pleased to announce a sumptuous new lingerie collection for Adore Moi by Ultimo – in stores now. Just launched this week, former model and TV presenter Melanie Sykes is fronting the campaign – looking fabulous to boot.  

Created from a love of embroidery, French lace and fine detailing, the latest collection from Adore Moi by Ultimo features luxury styles that channel the timeless feel of the French boudoir.

Melanie looks tres glamorous in the new pieces by Adore Moi, not bad for her first ever lingerie campaign.

At the age of 43, we admire any woman who is willing to get their kit off and pose for a campaign that will be nationwide. We wouldn’t be so brave but, then again, we’re many years younger and still don’t have her abs!

Melanie says: “I actually can’t believe I have shot my first lingerie campaign in my forties, but I really do feel in good shape at the moment and thought ‘OK Mel, it’s now or never!’

Adore Moi is a brand that celebrates women – no matter your age or size – and I’m really excited to be fronting the new campaign.

The stunning mother of two sure knows how to look fabulous in her forties. The perfect fit for the brand, Mel is an inspiration to many women out there.

Michelle Mone OBE, founder of Ultimo, told us: “Melanie epitomises everything the Adore Moi woman wants to be – beautiful, elegant, successful and confident in her own skin. We’re thrilled to have her on board. She looks absolutely incredible in the designs and is an inspiration to all women in their forties.”

Adore Moi by Ultimo’ is available in sizes 32-38 A-DD and 8-18 from Debenhams stores nationwide and online.

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