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New season Edition collections from fashion week designers



Firstly, we have to say a big ‘Congratulations!’ to Jonathan Saunders. It was announced this week that the Scottish designer is the winner of the 2012 BFC/Vogue Designer Fashion Fund. The £200,000 cash prize is bound to accelerate his business over the next year and we can’t wait to see all his new designs for his mainline collection.

Vogue editor Alexandra Shulman said. “His recent collections have shown that he is a designer who can provide beautiful clothes that women enjoy wearing and he is in a great position to build on his current success.” There were nine shortlisted designers; Peter Pilotto, Mary Katrantzou, Richard Nicoll, Roksanda llincic, Marios Schwab, Zoe Jordan and Meadham Kirchhoff, as well as footwear label Nicholas Kirkwood. Well done Jonathan!

All of our Edition designers have stunning new collections arriving in selected stores and online at debenhams.com now. With Fashion Week coming up, they’ll have been working on their mainline collections for autumn/winter 2012. But we are only just starting to think about spring, so take a peek at the lookbook shots which give you a feel for each of the designers’ spring/summer collections…

Which is your favourite?

Jonathan SaundersJonathan Saunders / Edition… Discover classic clean styles injected with colour block brights, neon and prints. Cobalt blue and candy pink are complemented by neutral shades of tobacco and white.

Roksanda Ilincic / EditionRoksanda Ilincic / Edition… Expect effortless elegance featuring a mix of chic dresses and soft tailored separates. All in a punchy colour palette of aquamarines, deep purples and berry reds alongside black and muted rusts.

Preen Preen / Edition… this season sees effortless style take on a playful side. Vibrant colours meet floral prints and polka dots with structured separates and sexy dresses.




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