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New season, new brands…



Looking for a hot new style for the warm-er new season? With a host of fabulous new brands at Debenhams, we got more than enough to pop a spring in your step.

If you’re on the search for feminine patterns then Damsel in a Dress have key pieces for you that instantly update your summer style. From the softest watercolour dresses to vividly bright separates, you’ll be a damsel that dazzled, anything but style-distressed.

If you’re a bit of a retro fashion darling, then gorgeous new label Darling is for you – go figure.  The girl who loves everything vintage can now come to Debenhams for her fashion fix, shopping longer length pencil skirts and dresses and teaming them with fitted floral biker-style jackets.

Next up, and equally exciting, new brand Beloved boasts similar styles inspired from a bygone age. Appliquéd flowers and lace decorate classic, ultra-feminine garments in a beautiful and vibrant colour palette. Both Beloved and Darling are elegant and pretty, featuring a nod to British eccentricity.

Finally, HotSquash have a fantastic range that covers all the possibilities of the British climate. Made from fabulous innovative fabrics, they have clothes that fit your busy life, so you always feel your best – with less hassle. Hidden technology keeps you warm or cool, with clothes odour free, alongside styles that thrive on low maintenance.

That’s the first time we’ve ever been able to associate that phrase with our tastes in fashion…

Get set for the new season and browse our new launches now.

Shop Damsel in a Dress

Shop Darling

Shop Beloved

Shop HotSquash

Shop womenswear

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