New TV advert featuring Designers at Debenhams
BY STYLE EDITOR, ON 14 FEB 2011 08:43 DEBENHAMS NEWSCOMMENTS
Today may be Valentine’s Day, but it’s also the day that Debenhams launches a brand new TV advert for Spring/Summer 2011.
Starring designers Jasper Conran, Ben de Lisi, Julien Macdonald, and Aliza Reger, the advert lets you experience the glamour and intrigue of the fashion world; putting Designers at Debenhams in front of the lens for the first time.
The first advert is situated at a catwalk show, and gives an insight into the designers at work. The advert then transports you into real life situations, as each designer sends their model down the runway and out into an everyday scenario.
Jasper Conran casts a final approving eye over his expert tailoring and print on the model, as she steps off of the catwalk and into a cocktail bar for an after-work Cosmopolitan, while Ben de Lisi gives the nod of approval before his Principles girls hit the high street for an afternoon of lunching and retail therapy.
Julien Macdonald adds the finishing touches of glamour before sending his girls down the catwalk and out to dance the night away at a party aboard an exclusive yacht, and Aliza Reger perfects a sultry look ready for her muse to step straight into the boudoir of a luxury hotel where a lucky man awaits.
The advert launches tonight with the first airing on ITV1 in the break during Coronation Street.
Look out for a second advert featuring designers Betty Jackson, Jeff Banks and John Rocha later in the summer.