Debenhams Oxford Street today unveiled a trial using size 16 mannequins in its windows and we’d love to know what you think about it.
Like most retailers Debenhams generally uses standard size 10 mannequins in window displays. But with the majority of women in the UK either a size 14 or 16 it was time for us to take notice and try something a bit different.
With London Fashion Week almost upon us, we’ve been thinking about Mark Fast who caused waves when he sent size 12 and 14 models down his catwalk last season. Gorgeous size 16 model Crystal Renn has also had a huge impact on the fashion industry recently. Check out Grazia’s article about the rise of plus-size.
Our Head of Creative, Mark Stevens, told us about the idea behind this trial: “We are proud to offer a broad and varied choice for women of all ages, shapes and sizes in store. So we thought we should reflect this in our window displays. If it’s popular with customers we would love to roll it out.”
Susan Ringwood, Chief Executive of charity Beat supports the Debenhams trial: “Women often feel it is their fault that clothes don’t look as good on them as they do in the shop window, so we congratulate Debenhams on taking this initiative.”
The mannequins are wearing the new Principles by Ben de Lisi collection which is available in size 6 – 18. We’d love to roll this out across the country soon, especially if the feedback is good.