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Our innovative age-defying bra has arrived

BY STYLE EDITOR, ON 18 JUL 2011 17:02 NEW LAUNCHESCOMMENTS

Age-defying bra

We’ve launched a brand new bra that’s like a facelift for your bust!

If you’ve become unhappy with the way your figure looks as you’ve got older then our age-defying t-shirt bra could be a great solution.

When we asked customers how they felt about their shape, our research showed that 67% of women over 50 admitted to feeling insecure about their breast shape so naturally we wanted to help.

Sharon Webb our head of lingerie buying and design told me: “The bra moulds to the body, causing the strap to sit flat on the skin right from the top to where it meets the cup. We’ve been developing this bra for over 12 months. Its sole purpose is to take years off the bust in an instant.”

Age-defying bra

So here’s the science… the laminated side support adapts sling-like properties, pushing the bust in, while the innovative foam ridge pushes the breasts upwards, creating the look of a full, firm bust. It’s a great confidence-booster and simply by wearing the right lingerie women are likely to find that your clothes look better on you too!

The Age Defying Bra won’t break the bank either you’ll be glad to know and comes in at £20 and is available in black, white and nude. Buy it in store, online or via our mobile apps.

Shop age-defying bras

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  • welovedates

    This looks amazing!

  • Bett Pickavance

    As usual the big girl is left out, largest size available in your age defying bra 38DD, I am a 42 DD Typical

  • Mrs Gilf

    I purchased one of these last year from Debenham’s Ultimo dept it is called Icon and does exactly the same job….at a cheaper price