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SS10 trend report from Mark Heyes


Can you believe it… I’ve barely started my Christmas shopping but in planet fashion spring/summer is well under way.

Just a week ago Debenhams previewed their spring/summer ranges to the great and good of the fashion world and from all accounts it was an absolute hit. It was all very glamorous with cocktails and canapés galore and that was just the food! As soon as you walked in you were hit by a rainbow of colour.

Debenhams press show

J by Jasper Conran’s womenswear was chic, elegant and incredibly luxurious. There was a fabulous Grecian dress in metallic mink that will be perfect for any summer occasion. The Betty Jackson.Black collection was all about the perfect working wardrobe, pieces that could be slotted into either a daytime or evening outfit with ease and grace.

After that we were belted in the face with Henry Holland’s exciting new H!  collection, due to hit stores in March 2010. Watch this space! I loved the 80s influence of cropped floral shirts and wait for it… cycling shorts (OMG!) Red Herring’s collection was seriously in tune with the catwalks with all shades of denim causing a real stir among the fash pack. Neutral shades and pastel hues were also in abundance. There’s a Balenciaga inspired military jacket that’s really caught my eye too.

As always high-octane glamour was the remit for Star by Julian Macdonald. There’s a distinctive Dolce and Gabbana feel and some graphic prints thrown in for good measure, not forgetting big shoulders… that’s right ladies, shoulders are still here for SS10!


Butterfly by Matthew Williamson was undoubtedly inspired by Ibiza (the glamorous side, not the tacky side!) with gorgeous prints, fabulous dresses and of course the obligatory kaftan. Rocha.John Rocha carried through the nomad trend of AW09 with boho patterns and tribal prints with a real spring summer twist, using white capri pants and neutral hued tailoring.

The eveningwear was as glamorous as ever with Debut using monochrome to create some serious drama. Pierce II Fionda upped the glamour factor with sequins, sparkle and a whole lot of beading. BDL by Ben De Lisi had the most gorgeous structured shift dress with striped beaded detailing that would flatter any age, shape or size.

Principles by Ben de Lisi

Speaking of Ben De Lisi there’s also the exciting news that next year, Ben and Debenhams are bringing back Principles! Think sleek separates, easy to wear silhouettes and key tailored items no woman could live with out. It’s all very exciting!


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