ULTIMO launch 3rd ‘Real Women’ campaign…
BY LIZZIE, WOMENSWEAR EDITOR ON 23 APR 2012 16:37 WOMEN'S FASHIONCOMMENTS
Following the success of previous campaigns, Ultimo boss Michelle Mone is once again on the lookout for for twelve ‘real’ women to pose in Ultimo lingerie.
The original ‘real’ women campaign is back as Michelle searches for twelve lucky ladies to front a brand new lingerie campaign for the leading designer brand.
From today, women aged 16 and up can apply to pose in their smalls online through Ultimo’s website by sending in a photo to www.ultimo.co.uk.
The lucky chosen twelve will follow in the footsteps of famous models such as Luisana Lopilato, Penny Lancaster, Rachel Hunter and Helena Christensen by taking part in a sensational Ultimo photoshoot – with a celebrity photographer to boot. Winners will be pampered and preened to perfection by top hair and make-up artists and have their pictures appear in national media, as well in Debenhams stores nationwide.
“I love the Ultimo real women campaigns as our brand aims to make women feel confident and this is where we can really showcase that. Ultimo customers relate to seeing our ‘real’ women in lingerie and it shows that everyone can be sexy.”
In the current world of TOWIE inspired fake tans, boob jobs and eyelash extensions galore we think it’s high time ‘real women’ made a comeback.
Show your support and join the campaign at www.ultimo.co.uk.
Tags: bras, briefs, Debenhams, Helena Christensen, Lingerie, Luisana Lopilato, Michelle Mone, Penny Lancaster, Rachel Hunter, The Only Way Is Essex, TOWIE, Ultimo, Ultimo Real Women Campaign, Women's fashion