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Visit the UK’s first virtual pop-up shop, 27-29 October



Head down to some famous landmarks like Trafalgar Square today with your iPhone or iPad2 and we’ve got a surprise for you. Look at the landmark through your iPhone or iPad2 screen and you’ll see top party dresses from Debenhams pop up as if by magic.

Forget the movie Minority Report being just make-believe, mobile technology is now so advanced it means we can set up a virtual shop just about anywhere. And it all works with a clever little app designed by GoldRun along with your device’s geo location know-how.

Shoppers will be able to view ten party dresses (only available at the location), virtually try them on, order them and get a fab new dress delivered to an address of their choice. The video at the bottom of this post explains it all in more detail.

The stores will be popping up from 27 October – 29 October in London, Manchester, Birmingham, Cardiff and Glasgow. As a reward for your efforts, those who take part will receive an exclusive 20% discount. Hurrah!

Plus, don’t forget to upload the pictures of the virtual dresses you try on to Facebook or Twitter to get feedback from your friends and followers.

The Debenhams virtual store can be uncovered at:

  • London – Trafalgar Square
  • Glasgow – George Square
  • Birmingham – Centenary Square
  • Manchester –Albert Square
  • Cardiff – Cardiff Castle

See you there!

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