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Women are ‘age defiant’ till their seventies


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Following on from our important Style List campaign with Caryn Franklin, we’ve done further research and it appears that image-conscious women don’t ‘dress their age’ until they are 70 years old.

An overwhelming 89% of women aspire to dress younger than their years with 55% citing 70 as the age they felt they would be; or had been happy to dress their age. However, 45% of women said that their seventies would be no barrier to dressing and looking younger.

Debenhams asked customers if they had ever dressed their age following revelations from personal shoppers that 95% of female clients aim to look more youthful.

However, it’s not always about looking younger. Over 70% of women said they styled themselves to look older in their teens to impress older boys or get into pubs and bars. Women’s twenties also emerged as a decade for dressing older, with nearly 80% giving career progression as the reason. One 80 year old participant said that her fashion strategy was still to look young and trendy. Hurrah!

Alain Mehada a Debenhams Personal Shopper said, “Age defiance is about dressing for your shape and size, rather than dressing like a 20 year old. Wearing clothes that suit your body will make you feel confident and instantly take years off.”

The top five items suggested by customers for feeling and looking younger were; well-fitted, supportive underwear, trendy accessories, high heels, fitted jackets and contemporary make-up. Would you agree?

We’ve also compiled some great beauty tips for any age.

In stark contrast, only 12% of men said they had ever thought about dressing to look younger.

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  • Patricia

    Fashion does not stop at 70 for the silver surfers. I will be 77 years of age on 2nd April and I am exceedingly young for my years. If I had the money I would dress very fashionably. I do the best I can on what I have.

    Blessings to you all.

  • Patricia

    Nearly 77 yrs of age. I dress how I feel, smart but with it.

  • Mike

    No such thing as ‘dressing your age’ or ‘dressing younger’ its a construct of a society that feels the need to force its collective ideology onto everyone else in the belief that ‘they are right, and you are wrong’